BRAMALEA, ON, June 5 /CNW/ - For the third consecutive year, Land Rover
Canada will continue its sponsorship of Quest for a Cure - a top-rated
Adventure Race with the goal of not only pushing its challengers to their
limits and beyond, but also to raise money and awareness to support a cure for
cancer through the Ottawa Regional Cancer Foundation.
Quest for a Cure was founded in 2002 by a team of Ottawa firefighters,
who, through personal experience, saw the need to raise money and awareness
for the Ottawa Regional Cancer Foundation (ORCF). Today, Quest for a Cure is a
highly respected, registered non-profit organization run entirely by
Since its inception, Quest for a Cure has raised more than $200,000 for
the Ottawa Regional Cancer Foundation to help ensure cancer research and
treatment remain a priority in our community.
The 8-hour race includes 35 grueling kilometers of mountain biking,
hiking, orienteering, and water challenges. In teams of 2 or 3, the teams must
always stay together and complete the entire course, passing all checkpoints
in the correct order, to finish as a ranked team.
Land Rover Canada is providing support vehicles for the event, as well as
an on-site Land Rover off-roading course. Land Rover vehicles offer the
greatest breadth of capability of any other vehicle available. The credentials
of the Land Rover LR3, Range Rover, Range Rover Sport and the LR2, from
purposeful design to durability, are imperatives for the endurance athlete,
making Land Rover the perfect adventure racing partner.
"Land Rover inspires and encourages adventure," said Barbara Barrett,
communications manager for Land Rover Canada. "So the partnering of these
vehicles with these exemplary adventure athletes was a natural fit."
Together, with help from the community, the Ottawa Regional Cancer
Foundation is leading the fight for cancer survivorship in Eastern Ontario.
The Cancer Foundation is working to fill the gaps in services for cancer
patients and have partnered with 11 local hospitals to ensure residents have
the best possible care close to their homes, shorter wait times, improved
quality of life and access to the latest new therapies.
Quest for a Cure 2009 takes place June 27 at Le Chateau Montebello in
Quebec. For more information on the race and to register, visit
Since 1948 Land Rover has been manufacturing authentic 4x4s that
represent true 'breadth of capability' across the model range. Defender, LR2
(Freelander 2), LR3 (Discovery 3), Range Rover Sport and Range Rover each
define the world's 4x4 sectors, with 78% of this model range exported to over
140 countries. Land Rover employs 8,500 people and supports a further 40,000
jobs supported in the supply chain.
Land Rover takes its responsibility to the environment seriously.
Emissions have been cut with all new models and, together with Jaguar, it is
investing (pnds stlg)700m on technology specifically aimed at reducing carbon
dioxide emissions. Also, since September 2006, carbon dioxide generated by
Land Rover manufacturing activities and UK customer vehicle use has been
balanced through an industry leading offset program run by Climate Care.
For further information:
For further information: Barbara Barrett, Land Rover Canada, (613)
230-2639, firstname.lastname@example.org; Shannon Bain, Ottawa Regional Cancer
Foundation, (613) 247-3527, email@example.com