Quebecers make health and nutrition connection



    MONTREAL, Jan. 12 /CNW/ - Nowadays, Canadians are more than likely to
make the connection between health and nutrition. Retailers tapping into this
healthy foods market will no doubt be scoping out the latest products and
hottest trends at Expo Québec, the largest trade show for Québec and Eastern
Canada.
    Taking place January 16-18 at Montréal's Place Bonaventure,
www.placebonaventure.com, Expo Québec offers retailers a high-level conference
program combined with a sold-out trade show floor with over 130 principal
companies.
    "Quebecers are looking to eat healthier foods," says Penelope Marrett,
President and CEO of the Canadian Health Food Association, www.chfa.ca. "All
Canadians look to natural health products and organic foods as an integral
part of health and well-being."
    According to a survey by the National Institute of Nutrition, the
majority of Canadians surveyed cite "health maintenance" as the key
consideration when selecting foods. More women (74%) than men (64%) consider
health maintenance to be very influential for their decision on food choices,
says the 2001 Tracking Nutrition Trends.
    This shift in attitude has led to the jump in sales of certified organic
products. In Québec, supermarkets saw a 21% increase from 2005 to 2006,
according to report by Statistics Canada released in 2008. Indeed, more Québec
farmers reported growing certified organic fruit, vegetables, or greenhouse
products with 125 farms in 2001 to 208 in 2006, an impressive 66.4% increase.
    The year 2009 marks the 45th anniversary of the CHFA, the show producer
and the voice of the industry within Canada. Hard to believe a small group of
passionate people got together in 1964 in Vancouver to form the Canadian
Health Food Dealers Association, which was renamed the CHFA in 1978. Expo
Québec kicks off the anniversary year celebrations.

    About Canadian Health Food Association:

    The Canadian Health Food Association is the largest organization
dedicated to the natural and organic products industry in Canada. The
Association represents growers, manufacturers, retailers, wholesalers,
distributors, and importers of natural and organic products, including foods,
vitamin and mineral supplements, herbal products, homeopathics, sports
nutrition products, fibres and health and beauty aids.





For further information:

For further information: or for interview requests, please contact:
Natalie Cajic, CHFA Communications Coordinator, Tel: 800-661-4510 or (416)
497-6939, ext. 234, Email: ncajic@chfa.ca


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