Quebec employers make their mark! - Findings of a CROP-ORHRI survey



    MONTREAL, Sept. 29 /CNW Telbec/ - In the current climate of fierce
competition, employers have to stand out from the crowd to attract and retain
their workforce. And everything indicates that Quebec employers have succeeded
in making their mark in this respect. This is the conclusion of the Ordre des
CRHA et CRIA du Québec (ORHRI), based on the findings of a CROP survey
released this morning on the occasion of the Ordre's 2008 conference on
employer brands.

    Satisfied workers

    Employer brand determines a company's ability to attract and engage its
employees. It is the reason an organization is recognized, both internally and
externally, for the quality of its workplace, its management practices based
on employee development and respect for its workforce, its social commitment,
and so on. According to the CROP-ORHRI survey, Quebec employers are definitely
on the right track since respondents report they are satisfied in a number of
these respects.
    In fact, the survey indicates that 90% of workers are satisfied with the
independence they have on the job, 86% with the work environment in their
organization, and 86% with their employer's reputation.
    "These are three of the elements that define employers of choice. That's
why it's encouraging to see that many Quebec employers clearly understand
current HR management issues and are integrating them into their
organizations," explained Florent Francoeur, Ordre president and CEO.

    But there's still some way to go

    However, despite the above, employers still have to focus on certain
factors that define the most high-profile employers. For instance, employee
satisfaction is lower in terms of:
    - employer recognition (71%);
    - the potential for promotion (68%); and
    - participation in the decision-making process (68%).

    More dissatisfaction among unionized workers

    Dissatisfaction appears to be higher among unionized workers. Close to
half (45%) say they are dissatisfied with their involvement in the
decision-making process (versus 18% for non-unionized workers); 42% are
dissatisfied with employer recognition (versus 19% for non-unionized workers);
and 33% are dissatisfied with the potential for promotion in their present job
(compared to 24% for non-unionized workers).
    "These figures stress how important it is to seriously examine the
challenges currently facing unionized workplaces. However, it should also be
remembered that unionized workers are often more satisfied with general
working conditions like job security and benefits. Nonetheless, the adoption
of distinctive HR practices to meet workers' new needs and expectations
implies a level of flexibility that collective agreements don't always allow
for," continued Francoeur.

    Quit their jobs? Not really!

    Interestingly, the survey also revealed that one worker out of five (20%)
wouldn't change jobs under any circumstances (e.g. higher salary, new
challenges, better working environment, etc.).
    For others, only the opportunity to earn a higher salary seems to be a
sufficient incentive; 26% of respondents gave this as the main reason they
would change jobs. New challenges, a better working environment, a more
prestigious company, more flexible working hours and job security were
mentioned by only 5% or less of respondents.
    "An organization that succeeds in creating a prestigious employer brand
has a strong competitive edge. People will want to work for this company
because of its reputation as a good employer. They will only leave for an
employer that has an even a better reputation in all areas. And that's where
the strength of the expertise HR professionals can contribute comes into
play," concluded Francoeur.

    To learn more

    The highlights of the CROP-ORHRI survey are presented below. The complete
survey results are available at www.orhri.org/presse (in French only).

    ORHRI is the primary human resources management and industrial relations
reference organization in Quebec. Recipient of a Grand Prix québécois de la
qualité 2005, it has a membership of close to 9,500 dynamic professionals,
including almost 7,500 CHRPs and CIRCs. It is the only organization authorized
by the Professional Code to confer the designations of certified human
resources professional and certified industrial relations counsellor. Active
in all sectors - businesses, government organizations, unions, academia,
consulting firms - CHRPs and CIRCs work in industrial relations, human
resources management, occupational health and safety and in-house professional
development.


    
                               CROP-ORHR Survey
    Satisfaction with current employer as concerns certain aspects of work
                 and the main reason for changing employers

                                 Highlights
    -------------------------------------------------------------------------
    -------------------------------------------------------------------------

                     Satisfaction with current employer

    -------------------------------------------------------------------------
       Aspects of work     % of workers very or   % workers slightly or not
                             fairly satisfied          at al satisfied
    -------------------------------------------------------------------------
    Salary                         82%                        17%
    -------------------------------------------------------------------------
    Benefits                       80%                        18%
    -------------------------------------------------------------------------
    Working environment            86%                        13%
    -------------------------------------------------------------------------
    Flexibility of hours           79%                        19%
    -------------------------------------------------------------------------
    Independence                   90%                         9%
    -------------------------------------------------------------------------
    Company's reputation           86%                        11%
    -------------------------------------------------------------------------
    Recognition (e.g. gifts,
    rewards, etc.)                 71%                        28%
    -------------------------------------------------------------------------
    Job security                   85%                        14%
    -------------------------------------------------------------------------
    Potential for promotion        68%                        27%
    -------------------------------------------------------------------------
    Ability to reconcile
    work/family life               81%                        16%
    -------------------------------------------------------------------------
    Participation in decision
    making                         68%                        29%
    -------------------------------------------------------------------------


         Main differences between unionized and non-unionized workers

    -------------------------------------------------------------------------
       Aspects of work     % or workers very or   % of workers slightly or
                             fairly satisfied        not at all satisfied
    -------------------------------------------------------------------------
                           Unionized     Non-       Unionized      Non-
                                      unionized                 unionized
    -------------------------------------------------------------------------
    Salary                    83%        82%            17%         17%
    -------------------------------------------------------------------------
    Benefits(xxx)             92%        71%             7%         26%
    -------------------------------------------------------------------------
    Working environment(xxx)  78%        92%            22%          8%
    -------------------------------------------------------------------------
    Flexibility of
    hours(xxx)                71%        85%            27%         13%
    -------------------------------------------------------------------------
    Independence(xxx)         85%        94%            14%          5%
    -------------------------------------------------------------------------
    Company's reputation      81%        89%            14%          9%
    -------------------------------------------------------------------------
    Recognition (e.g. gifts,
    rewards, etc.)(xxx)       58%        80%            42%         19%
    -------------------------------------------------------------------------
    Job security(xxx)         89%        82%            10%         17%
    -------------------------------------------------------------------------
    Potential for
    promotion(xxx)            64%        71%            33%         24%
    -------------------------------------------------------------------------
    Ability to reconcile
    work/family life          78%        83%            19%         15%
    -------------------------------------------------------------------------
    Participation in
    decision making(xxx)      55%        76%            45%         18%
    -------------------------------------------------------------------------
    (xxx) Aspects of work where a significant difference was noted.
    




For further information:

For further information: Caroline Soulas, Coordinator, Event
organization and communications, (514) 941-1989, September 29 and 30, (514)
879-1636, ext. 224 as of October 1, c.soulas@orhri.org

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Ordre des conseillers en ressources humaines agréés

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