Quebec chooses Julie Tavernier, Budweiser B1 Girl crowned Budweiser's official ambassador to the Grand Prix F1 of Canada



    MONTREAL, June 4 /CNW Telbec/ - A recent survey has confirmed what most
people already knew: Quebec is home to the world's most beautiful women!
Budweiser, which for the past four years has been official beer of the Grand
Prix F1 of Canada, is making this fact even better known by bestowing the
title Budweiser B1 Girl on Julie Tavernier, who becomes the company's
ambassador in Quebec. The winner was chosen unanimously following a contest
that lasted more than a month and ended at a grand finale that attracted
500 people to Ocean Drive Night Club in Saint-Eustache on May 30.
    The grand finale of the Budweiser B1 Girl contest was a resounding
success, with the presence of 10 popular, sexy and charming finalists
contributing to the electrifying ambience. The women had been chosen by
Internet users who voted online at www.budweiserb1.com throughout the month of
May. The 10 lovely ladies were then judged by a jury that included contest
spokesperson and former MusiquePlus VJ Izabelle Desjardins, Montreal singer
Jonas and Jean-Philippe Anwar, winner of the most recent version of Loft
Story.
    "My fellow jury members and I certainly had our work cut out for us,
given that each candidate had an interesting profile," Ms. Desjardins
explained. "We finally chose Julie, whose charisma and ease speaking in public
gave her an edge over the other contestants."

    A future star in the making

    At the end of a thrilling evening, Julie was crowned Budweiser B1 Girl.
She will act as Budweiser's ambassador by participating in all the Budweiser
festivities planned during this summer's Grand Prix F1 of Canada. She will
also receive a professional contract for a photo session for a five-page
spread in the magazine Summum, a unique springboard that could result in a
future modelling career! Finally, the winner will receive $5,000 for a bursary
or investment.

    Contest attracted many participants

    More than 500 women entered the Budweiser B1 Girl contest in April, and
75 were selected to advance. In the first three weeks of May, 25 women were
nominated each week, and Internet users were invited to vote for their
favourites. The 10 finalists who received the most votes attended the May 30
grand finale.

    Never has a vote made such a difference!

    A big random draw was held among all internauts who voted on
www.budweiserb1.com. As a result, Billy Kioussis is the lucky winner of a
weekend at the Grand Prix F1 of Canada. This impressive prizes includes:

    
    - Two pairs of tickets in the Senna section for the three-day Grand Prix;
    - Four tickets for a private Jonas concert on Thursday, June 7;
    - Accommodation for four people;
    - Four tickets for the private Budweiser party on Saturday, June 9;
    - Four tickets for the Gala de boxe presented at Uniprix Stadium on
      Friday, June 8.
    

    About Budweiser
    ---------------

    Budweiser, the best-selling beer in Canada, has been brewed and
distributed in Canada by Labatt since 1980. This beer, which has 5.0% alcohol
per volume, stands apart for its fresh, smooth and distinctive taste, a result
of the unique Beechwood aging process used for over 125 years. In addition to
Budweiser, Labatt also brews and distributes Bud Light, the best-selling light
beer in the world.

    About La Brasserie Labatt
    -------------------------

    La Brasserie Labatt is the Quebec division of Labatt Breweries of Canada,
one of the nation's longest-established and most successful brewing companies.
A proud brewer of 60 quality beers, including the world's best-selling
Canadian beer, Labatt Blue (Bleue in Quebec), the company employs 2,000
Quebecers and operates breweries from coast to coast. Labatt is a proud member
of InBev, the world's largest brewer by volume.


    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Josée Massicotte, (514) 388-0169,
massicottejosee@videotron.ca; Source: Budweiser/La Brasserie Labatt: Jennifer
Damiani, (514) 364-8086, jennifer.damiani@labatt.com


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