Pure Technologies Ltd. Appoints New President



    CALGARY, Jan. 13 /CNW/ - Pure Technologies Ltd., TSX-V: PUR, is pleased
to announce that John F. Elliott has been appointed to the position of
President and Chief Operating Officer, Pure Technologies Ltd. Peter O. Paulson
will remain as Chief Executive Officer as well as being appointed Chief
Technology Officer, and will continue to direct the advancement of Pure's
technologies.
    Mr. Elliott's appointment reflects his significant contribution to the
Company and to the strategic position of the Company in new markets and
products. He commenced employment with Pure in 1996 as Vice President and
General Manager, and assumed the role of Chief Operating Officer in 2005.

    ABOUT PURE TECHNOLOGIES LTD.

    Pure Technologies is an international technology company which has
developed patented technologies for inspection, monitoring and management of
critical infrastructure around the world. Pure operates from its headquarters
in Calgary, Canada and through subsidiaries in Maryland, New Jersey, and the
UK. Pure's proprietary product portfolio includes SoundPrint(R), a continuous
acoustic structural monitoring system for buildings, bridges and structures;
SoundPrint(R) AFO, a fiber-optic distributed acoustic sensing system for
monitoring and surveillance of pipelines; and SmartBall(R), a revolutionary
new leak detection technology for water, wastewater and hydrocarbon pipelines.

    Forward-Looking Statements

    This release contains forward-looking statements. Forward-looking
statements, without limitation, may contain the words believes, expects,
anticipates, estimates, intends, plans, or similar expressions.
Forward-looking statements are not guarantees of future performance. They
involve risks, uncertainties and assumptions and the Company's actual results
could differ materially from those anticipated. Forward looking statements are
based on the opinions and estimates of Management at the date the statements
are made, and are subject to a variety of risks and uncertainties and other
factors that could cause actual events or results to differ materially from
those projected in the forward-looking statements. In the context of any
forward-looking information please refer to risk factors detailed in, as well
as other information contained in, the Company's filings with Securities
Regulators (www.sedar.com).

    
    (R) Registered Trademarks, property of Pure Technologies Ltd.

    "The TSX Venture Exchange has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release"
    

    %SEDAR: 00006060E




For further information:

For further information: To find out more about Pure Technologies Ltd.
(TSX-V: PUR), visit our website at www.puretechnologiesltd.com; Or contact
James E. Paulson, Chairman or Karen Keebler, Chief Financial Officer at (403)
266-6794 or e-mail to: info@puretechnologiesltd.com.


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