Pure Digital Technologies Introduces Flip Video Ultra Series to Canada, Raising the Bar for Simple Video Capture and Sharing



    Revolutionary pocket-size camcorders arrive in Canada following major
    U.S. success

    SAN FRANCISCO, June 3 /CNW/ - Today marks the Canadian launch of the Flip
Video(TM) Ultra Series - a next-generation line of highly compact digital
camcorders that make it easier than ever for on-the-go consumers to capture
and share life's moments on video. Created by Pure Digital Technologies, the
slim-sized camcorders provide unmatched simplicity and portability for
capturing, editing, and sharing high quality video - anytime, anywhere.
    Flip Video represents an entirely new category of camcorder that puts the
power of video in the pockets of everyday consumers. Elegant in their
simplicity, Flip Video camcorders are the world's first with on-board software
to enable editing, organizing, and seamless video uploading to YouTube,
MySpace, and other video sharing sites. The Flip Video Ultra Series, which
quickly became the second-highest selling camcorder in the U.S. after just
seven months in market, is the flagship line in Pure Digital's popular Flip
Video family of digital camcorders and the first to become available in
Canada.
    "Flip Video Ultra's sleek design makes it the camcorder of choice for
people who want a stylish, high quality, take-anywhere camcorder to capture
and share life's moments," said Pure Digital Chairperson and CEO Jonathan
Kaplan. "U.S. consumers have embraced Flip's simplicity and convenience
because it makes video incredibly fun for anyone. We anticipate a similar
response in Canada."
    Flip Video Ultra's built-in software greatly expands the range of
possibilities for users to enjoy and share their videos. For the first time,
even novice computer users can easily edit clips, create custom movies, and
capture still frames from video. The software also greatly simplifies video
sharing by enabling one-click video emailing as well as uploading to popular
video sharing sites.
    Available now at Wal-Mart and soon at other major Canadian electronics
retailers for $159.99, Flip Video Ultra delivers stunning video and sound
quality, even when played on large-screen TVs.

    Flip Video Ultra Features
    -------------------------
    The Flip Video Ultra Series incorporates a wide range of advanced
features, including a 1.5 inch transflective, no-glare display screen for
clear viewing in even the brightest sunlight, advanced video processing, and
on-board memory (2 GB for 60-minutes of video capture). Additional features
include:

    
    -   One-touch recording with 2x digital zoom
    -   Instant playback and delete
    -   High-speed video sharing from any PC or Mac
    -   One-click emailing of videos and video greeting cards
    -   Custom editing of movie mixes, with the option to set them to your
        own music
    -   Capture of still photos from video
    -   Built-in tripod mount
    -   Available immediately at Wal-Mart for $159.99 (MSRP) in black or
        green
    -   Convenient DVD processing option online via www.theflip.com for
        $19.99 (USD) with shipping anywhere in the world
    -   Available with English software. French software planned for 2009
    


    About Pure Digital Technologies, Inc.
    -------------------------------------

    Based in San Francisco, Pure Digital Technologies is a pioneer in
developing simple, affordable digital imaging solutions for the mass market.
Its revolutionary Flip Video family of camcorders ignited a new category of
video cameras that puts the power to shoot and share video into the pockets of
everyday consumers. Flip Video camcorders are the world's first with on-board
software to enable editing, organizing, and seamless video uploading to
YouTube, MySpace, and other video sharing sites. As part of its Flip Video
Spotlight Program, the company pledged to deliver one million camcorders to
help non-profits use the power of video to change the world. For more
information, visit www.TheFlip.com.

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For further information:

For further information: Media Contact: John Settino/Anne
Morello/Miranda McCurlie, The iPR Group, (416) 901-5963,
john@theiprgroup.ca/anne@theiprgroup.ca/miranda@theiprgroup.ca

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PURE DIGITAL TECHNOLOGIES

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