To view the Social Media Release, click here: http://smr.newswire.ca/en/puma/puma-social-lands-in-toronto
TORONTO, Feb. 24 /CNW/ - PUMA brings fun and irreverence to the sports
sphere once again with the launch of "PUMA Social" a new campaign bringing together after-hours athletes from around the
world. Are you a top shooter in foosball? A master at darts? Ping pong
sensation? Or a curling wizard? If 5AM cab rides are more your style
than 5AM runs, then PUMA Social was made for you. PUMA Social is where
fans of old-school diversions can come together online and offline to
share in social exchange and friendly competition.
The campaign is hinged by a number of elements including a mood video (
available in multiple languages on a variety of platforms); cheeky
in-store adverts; a web and mobile application called Life Scoreboard
that allows users to keep a running score on anything and everything
they want to turn into a competition; and a PUMA Social website that
fuses PUMA-created and user-generated content that is updated
dynamically on the site.
The website is designed to make it easy for PUMA Social-ites across the
globe to share their own competitive scoreboards, connect with other
users and view party pictures and video from PUMA Social Clubs running
in cities around the world. Toronto will host the first PUMA Social
Club in Canada on Thursday March 10th, 2011 at the Burroughes Building
on Queen St West. Other" PUMA Socials" will roll out in Montreal and
Vancouver this summer. PUMA pioneers the idea of Sportlifestyle and
built the brand on having fun. With the launch of PUMA Social, the
brand is honouring groups of friends who know the joy of playing sports
at the bar rather than at the gym. The campaign shuns the serious
nature of organized sports and celebrates social sports that are
timeless and authentic.
The print, online and out of home campaigns will feature groups of
friends experiencing the nuanced and hilarious moments that only happen
when people get together to play ping pong, sing karaoke or throw
darts. The playful spirit of the PUMA brand is conveyed with sayings
such as "Here's To The After Hours Athlete", "Here's To The 5am cabs
not 5am runs", "Some Marathons End At 6am", "Sometimes Victory Is A
Phone Number" and "Scoring Leads To Scoring".
This Friday, February 25th the "Recruit The After Hours Athlete" will
take place at the WoolFitt's Art Supplies, 1153 Queen Street West at
9pm. Here, you will have a chance to win a ticket to attend PUMA Social
Club by hurdling a life size inflatable Canadian Moose across a finish
line. There will also be a PUMA Poutine Truck co-sponsored with Smokes
Poutinerie in the parking lot where foot traffic can pop in for a
The PUMA Social Club will launch on March 10th at the Burroughes
Building (Queen + Bathurst).
The PUMA Social Street Car is now running through the downtown core of
Toronto. PUMA Canada and Footlocker Canada have joined hands to bring
the PUMA Social message to its consumers. PUMA Social is about a
distinct lifestyle rather than a specific product. Products that will
be incorporated under the PUMA Social theme will be featured in
Footlockers across Canada.
So join us in honouring the "After Hours Athlete". For more information
about PUMA Social, please visit www.puma.com/social. You can also follow the campaign and events on Facebook at www.facebook.com/puma.
For more information about PUMA Social, please visit www.puma.com/social. You can also follow the campaign and events on Facebook at www.facebook.com/puma.
/NOTE TO EDITORS: Media Assets accompanying this story are available as
Photo : http://smr.newswire.ca/media/articles/1114/pumadriverside4.jpg
For further information:
Phone: 416.481.7862 (2421)