Publishing License Deals for Franny's Feet



    www.dhxmedia.com

    AIM and TSX: DHX

    HALIFAX, Jan. 30 /CNW/ - DHX Media Ltd. (AIM & TSX ticker: "DHX"), a
leading independent international producer and distributor of television
programming and interactive content, is pleased to announce that its Decode
Entertainment division has appointed major publishing houses Penguin
Group (USA) and Simon & Schuster as publishing licensees for the critically
acclaimed preschool show, Franny's Feet. Pursuant to the appointments,
DHX Media will receive a minimum guarantee advance from both licensees with
additional royalty payments expected to commence in fiscal 2008.
    Grosset & Dunlap, an imprint of Penguin Young Readers Group, is set to
launch Franny's Feet storybooks, readers, stickerbooks, a series of novelty
books, such as board, lift-the-flap and word game activity books in 2008. In a
separate deal, Simon & Schuster will launch Franny's Feet color & activity
books and kits which will also roll out in stores in 2008.
    Beth Stevenson Executive Vice President, Production and Development at
DECODE Entertainment said: "Books are a core part of a licensing strategy
aimed at preschoolers so we're very pleased to have Penguin (USA) and Simon &
Schuster on board. With these partnerships in place and our recent toy deal
with PLAYSKOOL, we are in a great position to further build the Franny's Feet
brand."
    Franny's Feet, a commission by Five in the UK and Canada's Family
Channel, is a success in international markets. It airs on major broadcasters
around the globe including PBS KIDS in the U.S., ABC Australia, France 5,
Cartoon Network in Japan and Taiwan, Italy's Rai, TV2 Denmark and TV12
Singapore.
    The series' popularity has already resulted in a major licensing deal
with PLAYSKOOL, a division of Hasbro, Inc, which is now at the long form
contract stage, as previously announced. Under the agreement, PLAYSKOOL would
be the worldwide master toy and game licensee for the critically acclaimed
show, with the first Franny's Feet toys and games set to launch in 2008. The
long-form agreement is expected to be finalised shortly.
    DHX Media chief executive officer Michael Donovan commented: "These two
new licensee appointments build on the momentum for Franny's Feet
merchandising and licensing that started with the worldwide toy licensing
agreement."

    About DHX Media Ltd.

    DHX Media Ltd. is a leading international producer and distributor of
television programming and interactive content with an emphasis on children,
family and youth markets. DHX Media Ltd. shares trade on AIM and are listed on
the TSX, the Toronto Stock Exchange. DHX Media's production companies, Decode
Entertainment and Halifax Film, are the producers or co-producers of
11 original television series or theatrical releases currently commissioned
for production and maintain a growing library of over 1,200 half-hours of
children and youth-oriented television productions. www.dhxmedia.com

    Disclaimer

    Certain statements herein may constitute forward-looking statements,
including those identified by the expressions "may", "will", "should",
"could", "anticipate", "believe", "plan", "estimate", "potential", "expect",
"intend" and similar expressions to the extent they relate to the Company or
its Management. These statements reflect the Company's current expectations
and are based on information currently available to Management. These
forward-looking statements are subject to a number of risks, uncertainties,
assumptions and other factors that could cause actual results or events to
differ materially from current expectations, including the matters discussed
under "Risk Factors" contained in the Company's prospectus dated May 12, 2006.
These forward-looking statements are made as of the date hereof, and the
Company assumes no obligation to update or revise them to reflect new events
or circumstances.
    %SEDAR: 00023380E




For further information:

For further information: DHX Media Ltd.: Dana Landry, Chief Financial
Officer; David A. Regan, EVP, Corporate Development & IR; (902) 423-0260; AIM
Nominated Advisors:  Canaccord Adams Limited: Neil Johnson; Erin Needra; +44
(0) 20 7050 6500

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DHX Media Ltd.

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