Experts Present Practical Approaches to Prove PR's Value
TORONTO, Oct. 11 /CNW/ -- Cision, a leading provider of media research,
distribution, monitoring and evaluation services, will hold a workshop
entitled "Proving PR's Value through Measurement" on October 25th at the
Albany Club in Toronto, ON.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070405/NYTH008LOGO )
The workshop, presented by Cision VP Nicolas Sleeth and SVP Norman
Clements, will provide communication executives with best practices and
practical measurement principles to position their programs strategically and
demonstrate value to the organization's bottom line.
"In today's economy, public relations is being challenged to yield
meaningful results and communication professionals must be able to quantify
return on investment to their CEOs, senior management and clients," said
Nicolas Sleeth, Vice President of Sales and Marketing for Cision Canada.
"Attendees will leave this conference with new ideas and strategies to
generate and measure ROI for their programs."
About the workshop:
This complimentary workshop will take place at the Albany Club in Toronto
(http://www.albanyclub.ca/abt_008.php) on October 25th. Registration and
breakfast will be provided from 8:00-8:30am EST and presentations will run
from 8:30-10:00am EST.
For more details on this event, or to register online, log onto the
About Cision AB:
Cision AB (http://www.cision.com), is a global industry leader in
business and communication intelligence. The firm provides media research,
distribution, monitoring and communication evaluation, as well as target group
identification and distribution of information for PR and IR purposes. Cision
AB has annual revenue of SEK 1.9 billion, and has around 2,700 employees in
Canada, China, Denmark, Finland, Germany, Hong Kong, the Netherlands, Norway,
Portugal, Singapore, Sweden, Lithuania, United Kingdom, and the United States.
For further information:
For further information: Joyce Toye, Director, Marketing, of Cision
Canada, +1-416-750-2220 ext. 215, firstname.lastname@example.org; or Mary Durkin, Vice
President, Communications, of Cision North America, +1-212-812-3460,
email@example.com Web Site: http://us.cision.com