Public-Private partnership in Nova Scotia CPRS Don Rennie Memorial Award recipient for 2007



    TORONTO, June 21 /CNW/ - A public-private partnership in Nova Scotia has
been recognized with the Don Rennie Memorial Award for Excellence in
Government Public Relations. The partnership, comprised of the Atlantic Canada
Opportunities Agency, the Canada/Nova Scotia Business Service Centre, and the
Metropolitan Immigrant Settlement Association, collaborated on the development
and promotion of a publication aimed at assisting immigrant entrepreneurs in
starting a business in Nova Scotia. The 2007 award was presented during the
Canadian Public Relations Society's (CPRS) Annual Conference in Edmonton,
Alberta on June 15th. Robyn Quinn, APR, formerly a Senior Communications
Officer with the Atlantic Canada Opportunities Agency based in Halifax, Nova
Scotia, accepted the award on behalf of the partners.
    "The Don Rennie Memorial Award recognizes outstanding team achievement in
developing and executing a strategic approach to government communications on
a specific issue. This award is open to government communications
professionals in federal, provincial or municipal jurisdictions," said Karen
Dalton, APR, Executive Director, CPRS.
    "The team's submission entitled, Connections - An immigrant's guide to
starting a business in Nova Scotia was considered by the jury members to be of
very high quality from the identification of the specific issue to be
addressed, the strategic planning process employed and the execution. The jury
was impressed by the sensitivity demonstrated by the project team to the
social and cultural differences of the main target audience of the immigrant's
guide. The involvement of stakeholders was essential and central to the
success of this project. Jury members also noted the exceptional quality of
the writing in both languages," added Dalton.
    Entries must reflect Don Rennie's vision of excellence in strategic
communications and be relevant to the complexities of a government
environment. Entries should demonstrate a good balance of the organization's
mission, defining what it is; what it wants to be; what it wants to do; and
what external factors influence it.
    Established in 1998 in memory of public relations professional Don
Rennie, the Award has been given to seven recipients to date. Other recipients
include Valerie E. Barrett, Statistics Canada, Pacific Region; Steve Flanagan,
Hydro Quebec; Lois Reimer, Citizenship and Immigration Canada; Dennis Guy,
City of Hamilton; and Philippe Roy, ARP and Gilles Trudeau, ARP Authorité des
marches financiers and Tara Sprigg, City of Guelph.

    The Canadian Public Relations Society (CPRS) is the only Canadian
professional association representing more than 1,600 public relations
practitioners in 16 Member Societies across Canada who commit to following a
Code of Professional Standards. The Society offers a program of professional
accreditation in public relations (APR), professional development and
education programs affiliated with various colleges and universities, a job
registry, networking opportunities, annual national conference, a directory of
all members and a forum for information sharing.


    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Karen Dalton, APR, Executive Director, Canadian
Public Relations Society, 4195 Dundas St. West, Suite 346, Toronto, ON, M8X
1Y4, (416) 239-7034, kdalton@cprs.ca


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