TORONTO, Feb. 25 /CNW/ - Save ON Energy! That's the message Ontarians
will hear starting Monday as an extensive multimedia awareness campaign
explains how consumers and businesses can conserve energy and better
manage their electricity costs. Full details about programs and related
savings can be found at www.saveonenergy.ca.
The four-week campaign is being undertaken by the Ontario Power
Authority and local electricity distribution companies (LDCs), which
serve individual communities throughout the province. It features a
comprehensive mix of TV, radio, outdoor and online components. The
campaign builds on several years of successful efforts that have
already helped many Ontario consumers and businesses embrace energy
efficiency and conservation.
The campaign supports the Ontario government's Long-Term Energy Plan by
boosting conservation and empowering consumers and businesses to better
manage their electricity use and costs. Thanks to the province's
conservation efforts, Ontario has saved more than 1,700 MW of
electricity since 2005, equivalent to taking more than half a million
homes off the grid.
As a unifying feature, the campaign will introduce Ontarians to a new
tagline that captures the essence of these province-wide conservation
programs and will become increasingly familiar over the coming months
and years: "saveONenergy." This targeted message will be combined with the "Cleaner Ontario" mark, which will be featured on all conservation messages delivered together
with LDCs as a symbol of consistency and unity of conservation efforts
throughout the province.
The campaign conveys that it is now easier than ever for all Ontarians
to participate in conservation through the saveONenergy programs, which offer a range of conservation tools and incentives. Simple conservation actions can lead to greater energy efficiency, less
environmental impact and greater reliability in the electricity system.
Removing an old, inefficient refrigerator (for free) can save up to
$125 annually in wasteful electricity costs. Upgrading a household
heating and cooling system to an energy efficient model, supported by
an incentive of as much as $650, will lead to year-round savings due to
greater energy efficiency. Using coupons for energy-efficient products
can lead to significant immediate savings at the store and ongoing
savings from using these energy efficient products. Incorporating
energy efficiency in a newly constructed or retrofitted home may lower
the maintenance costs and increase the market appraisal and resale
value of what, for many people, is their biggest lifetime investment.
Today, LDCs are equipped to help Ontarians achieve their full
energy-conservation potential. Conservation is the most economical way
to manage the overall size of our electricity system, and is the
easiest way to shrink electricity bills. It also protects our
The Ontario Power Authority is responsible for ensuring a reliable,
sustainable supply of electricity for Ontario. Its key areas of focus
are planning the power system for the long term, leading and
coordinating conservation initiatives across the province, and ensuring
development of needed generation resources.
Ontario Power Authority
"All Ontarians are now better equipped than ever to manage their
electricity costs through the saveONenergy programs" says Ontario Power Authority Chief Executive Officer
Colin Andersen. "Businesses can also participate: From corner-office to
corner-store, everybody can prove that conservation makes good business
sense. Join thousands of other Ontarians who are now making energy
conservation a key priority for present and future generations."
Ministry of Energy
"We believe that the least expensive energy is the energy we don't use.
Ontario has worked very hard over the past six years to become a
jurisdiction that leads and achieves on energy conservation, helping
consumers and businesses manage their electricity use and bills."
—The Hon. Brad Duguid, Minister of Energy
Electricity Distributors Association
"Residents and businesses in communities across Ontario look to their
local electricity distribution companies for help in using electricity
more efficiently," says Brian Bentz, Chair, Electricity Distributors
Association. "Our member utilities province-wide are looking forward to
making a real difference by delivering the next generation of
electricity conservation programs to all Ontarians."
SOURCE Ontario Power Authority
For further information:
Amanda Flude / Tim Butters, Ontario Power Authority: 416-969-6307 / Toll Free: 1-800-797-9604
John Loucks, Electricity Distributors Association: 905-265-5317 / Toll Free: 1-800-668-9979