Proscape Technologies Selected to Pilot AstraZeneca's Closed Loop Marketing Program



    HORSHAM, PA., September 18 /CNW/ - Proscape Technologies, the global
leading provider of Closed Loop Marketing software for Life Sciences
companies, today announced the expansion of its relationship with
international pharmaceutical company AstraZeneca, which will pilot the
Proscape solution in select European markets.

    AstraZeneca holds the quality of patient care at the forefront of all its
initiatives. Proscape Closed Loop Marketing enables this critical function by
allowing AstraZeneca representatives to deliver information to physicians in a
more compelling and interactive manner via Tablet PCs. Proscape Closed Loop
Marketing ensures a higher standard of education, even under the tight time
constraints of a physician's busy schedule--all while meeting stringent
industry regulatory and compliance requirements.

    AstraZeneca sales representatives are currently using Proscape Closed
Loop Marketing in the United States and the company will launch its European
implementation with a pilot in the coming weeks.

    "Proscape's innovative technology has been proven time and again to
improve the quality of customer care delivered by the world's leading
pharmaceutical companies, producing tangible results such as unaided message
recall, improved physician relationships and higher-quality physician
interactions," said Derek Pollock, President of Proscape Life Sciences

    About Proscape Technologies, Inc.

    Proscape Technologies, Inc. is the innovator and global leading provider
of Closed Loop Marketing software for Life Sciences companies. Proscape's
award-winning software platform is trusted by eight of the top 10
pharmaceutical companies, as well as many of the largest financial
institutions and Fortune 500 consumer package goods companies, to help improve
sales force effectiveness, sales and marketing productivity and overall
company performance. Established in 1996, Proscape is headquartered in the
Philadelphia area with additional locations in New York, London and Tokyo. For
more information on Proscape, visit www.proscape.com, call +1 (888) 470-6975
or email info@proscape.com.




For further information:

For further information: Proscape Technologies, Inc. Lauren Black
Parkin, Marketing Communications +1 215-328-4077 parkin@proscape.com

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PROSCAPE TECHNOLOGIES, INC.

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