Promote Your Content Marketing: Time to Orchestrate the Concert of Paid Media

TORONTO, Dec. 7, 2015 /CNW/ - In order to understand how marketing communications professionals are developing new strategies and reshaping the traditional practice of PR, CNW and the Content Marketing Institute have partnered for a recent study focusing on how strategic promotion is key to successfully achieving objectives of content marketing campaigns.

In addition to exploring the study's key findings and best practice for creating the best content for paid promotion, the white paper shares detailed insights, such as: 

  1. Effective Content Marketers Experiment With Promotion
  2. Effective Content Marketers Develop Audiences
  3. Effective Content Marketers have Aligned Strategic Processes

Taking a more detailed look at the first research insight, Effective Content Marketers Experiment With Promotion, the study discovered that within paid content promotion, there is a lot of experimentation going on. For example, the most successful content marketers are promoting four different content types simultaneously compared to those who promote half that amount.

White papers are the most popular type of content promoted by marketers through paid methods, but blogs, news releases and other owned content can also be paid promotional material. With resources being used to create this owned content, white papers should be promoted through paid tactics as this can even lead to your brand or company becoming a thought leader in your industry. White papers can also be a credible source of information for journalists and other media.

To discover the additional insights of the research conducted by CNW and the Content Marketing Institute, download the white paper in full for FREE today.


Image with caption: "For our latest assessment, we partnered with Content Marketing Institute to survey a range of marketers on their content promotion efforts, and we are pleased to share the resulting insights. Check it out: (CNW Group/CNW Group Ltd.)". Image available at:

Image with caption: "From CNW and the Content Marketing Institute (CMI), here are 3 things to consider before using paid content promotion. Learn more: (CNW Group/CNW Group Ltd.)". Image available at:

For further information: Media Contact: Melissa Meyer, Communications Assistant,

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