Project Runway Canada Unveils All-New Interactive Website



    
                             GlobalTV.com/runway

                           FANS JUST ONE CLICK AWAY
                        FROM EXCLUSIVE SERIES CONTENT
    

    TORONTO, Jan. 13 /CNW/ - Style knows no bounds...Fashion came to life
today as Canwest launched a newly designed website (GlobalTV.com/runway) for
the hit reality series and Gemini Award-winning, Project Runway Canada.
    Starting Tuesday, January 27th - 10pm ET/PT the first of 14 episodes
premieres on Global.
    "From exclusive interviews and designer inspiration pages, to an
extensive photo gallery and episodic streaming, the site fully complements the
on-air broadcast," says Pary Bell, VP Content, Canwest Digital Media. "We've
gone beyond eye-catching graphics and high-impact imagery and brought users
two steps closer to the action, creating a robust and comprehensive package
fans will love."
    The user-friendly site features an array of exclusive content fans won't
find anywhere else. Users can peruse inspiration pages on all 14 designer
hopefuls and their personal style, behind-the-scenes photo galleries, a
L'Oréal Paris beauty page providing professional advice and the option to vote
on a show related question each week.
    Additional elements include home video submissions, official casting call
clips, as well as an update on season one contestants in a special "Life After
Runway" segment.
    To fully experience the Project Runway Canada website and all of its many
new features, fans can visit GlobalTV.com/runway or Slice.ca/runway.
    Style icon and international supermodel, Iman, returns as Host and leads
a panel of expert industry insiders who will judge the talent and skills of 14
promising new designers from across the country. Respected Canadian fashion
designer Brian Bailey will once again act as mentor to the designers as they
take on weekly fashion challenges.
    Faced with do-or-die tasks and extreme pressure, these aspiring designers
endure the added stress of living under the same roof. Only one designer will
win it all - a cover and feature spread in ELLE Canada, a professional
portfolio photo shoot courtesy of L'Oréal Paris, a 'Runway to Retail' business
mentorship with Winners, and $100,000 to start their own fashion line.
    Resident judges Rita Silvan, Editor-in-Chief of ELLE Canada, and Shawn
Hewson, Creative Director of Bustle Clothing will be joined by an exciting
line-up of celebrity guest judges each week, including actress Elisha
Cuthbert, fashion model Coco Rocha and designer Wayne Clark.
    Project Runway Canada encores on SLICETM beginning Saturday, January 31
at 9pm and again on Mondays at 10pm ET/PT.
    Project Runway Canada is produced by Insight Production Company Ltd.
Project Runway Canada's Executive Producers are John Brunton and Barbara
Bowlby, Supervising Producer is Andrea Gabourie.
    For additional photography and complete press kit materials available
visit: www.canwesttvmedia.com. User ID: canwest / Password: press

    About Canwest Originals

    Canwest is the proud home of the most diverse slate of Canadian Original
programs across the Dramatic, Lifestyle and Entertainment genres. As a
steadfast supporter of the Canadian production community, Canwest is dedicated
to bringing the best of the country to audiences nationwide - including award
winning shows such as; Project Runway Canada, 'da Kink In My Hair, The Guard,
Sarah's House, Holmes on Homes, Restaurant Makeover, Billable Hours, Kenny vs.
Spenny, and the nation's number one entertainment newsmagazine Entertainment
Tonight Canada.

    Global Television is a Canwest Broadcasting network.

    About Canwest Broadcasting

    Canwest Broadcasting operates two conventional television networks,
Global Television and E!, and eighteen of the country's most popular specialty
channels, including HGTV, Mystery TV, National Geographic Channel, Showcase,
Slice(TM) and TVtropolis. Canwest Broadcasting is a division of Canwest Media
Inc.

    About Canwest Media Inc.

    Canwest Media Inc is a subsidiary of Canwest Global Communications Corp.
(www.canwest.com; TSX: CGS and CGS.A). An international media company, Canwest
is Canada's largest publisher of paid English language daily newspapers and
owns, operates and/or holds substantial interests in conventional television,
out-of-home advertising, specialty cable channels, web sites and radio
stations in Canada, New Zealand, Australia, Turkey, Indonesia, Singapore, the
United Kingdom and the United States.

    About Insight Production Company Ltd

    Insight Production Company Ltd., headed by John Brunton & Barbara Bowlby
has become an industry leader in the creative development, financing and
production of highly rated television programs in every genre. Since 1979,
Insight has created thousands of hours of groundbreaking television that
continues to be broadcast over major networks worldwide and its reputation for
quality has been recognized by numerous international awards and multiple
Gemini's. Recent hits include Canadian Idol, Canada's homegrown version of the
hugely successful international format; Are You Smarter Than a Canadian 5th
Grader?, an exciting game show that takes adults back to the 'classroom';
Award-winning Project Runway Canada, hosted by International Supermodel Iman;
and Deal or No Deal Canada, the hit primetime game show, starring Howie
Mandel, which delivered to Global Television Network its highest ratings of
all time for a Canadian program. For further information, visit
www.insighttv.com

    About FremantleMedia Enterprises & FremantleMedia

    FremantleMedia Enterprises is the brand extension arm of FremantleMedia,
offering a one-stop-shop for all Licensing, Distribution and Home
Entertainment. It is a division of FremantleMedia, one of the largest
international creators and producers of entertainment brands in the world with
leading prime time drama, serial drama, entertainment and factual
entertainment programming in over 40 countries worldwide. FremantleMedia is a
subsidiary of RTL Group, Europe's largest television and radio broadcast
company, which is 90% owned by Bertelsmann AG, an integrated media and
entertainment company that commands leading positions in the world's media
markets. For further information, visit www.fremantlemedia.com.

    About L'Oréal Paris

    L'Oréal Paris is a lead sponsor of Project Runway Canada. L'Oréal Paris
is a division of L'Oréal Canada, the leader in the Canadian cosmetics market.
The company, which is headquartered in Montreal, had sales of $822.4 million
in 2007 and employs 1,200 people, representing 56 different nationalities.
L'Oréal Canada, a wholly owned subsidiary of L'Oréal Group, the world's
leading cosmetics company, offers its customers a wide range of choices with
its diverse portfolio of brands and encompasses all aspects of beauty. For
more information on L'Oréal Paris visit www.lorealparis.ca.





For further information:

For further information: MEDIA CONTACTS: Jacqueline Kendall, (416)
934-7850, jkendall@canwest.com; Christine Faulhaber, (416) 504-0768,
christine@faulhaber.ca


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