Project Runway Canada BRATZ Challenge Winner Unveiled



    Designer Predicted to be Next Big Canadian Sensation

    TORONTO, Oct. 23 /CNW/ - MGA Entertainment Canada is excited to
congratulate Shernett Swaby as the winner of the action-packed BRATZ(TM)
challenge that aired on Project Runway Canada (Slice) last night.
    "The BRATZ challenge was by far the most inspiring, amusing and skill
testing on the show," says Swaby, who has quickly risen to become one of the
most anticipated new designers in the country. "My design incorporated
multiple layers, textures and colours - imagine vintage ballerina meets punk
rocker."
    The episode opened with the show's ten remaining designers being led into
a surprise BRATZ party. The scene included numerous BRATZ fans who were all
eager to guide the budding designers in their mission to create an adult-size
outfit inspired by BRATZ.
    With only 48 hours to create the outfits, designers were handed an
additional challenge at the 24-hour mark: to take their life-size outfits and
shrink them down to doll size. The unexpected twist posed a real design
dilemma for most of the designers, as it's very challenging to translate a
complex outfit into the tiny proportions of a fashion doll.
    "Shernett Swaby's technical expertise catapulted her to the number one
spot," said Jasmin Larian, guest judge on the BRATZ episode and daughter of
Isaac Larian, founder of MGA Entertainment. Jasmin is the namesake to the
original BRATZ character Yasmin. In addition to her lifetime of BRATZ
experience, she is also currently studying at Los Angeles' prestigious Otis
College of Design.
    In November 2007, MGA Entertainment will be auctioning six of the outfits
from the BRATZ Project Runway Canada challenge to raise funds for the
Starlight Starbright(TM) Children's Foundation at the charity's annual gala
and on their website www.starlightcanada.org.
    Project Runway Canada airs on Slice(TM) on Mondays at 10 p.m. ET/PT. The
Canadian spin-off of the Emmy-nominated U.S. series is hosted by international
fashion icon and legendary supermodel Iman.

    About MGA Entertainment

    MGA Entertainment, a consumer entertainment products company
headquartered in Van Nuys, California, manufactures innovative lines of
proprietary and licensed products including toys and games, dolls, consumer
electronics, home décor, stationery and sporting goods. BRATZ was introduced
in June 2001, and has since become one of the world's premiere toy lines and
girls' lifestyle brands. With more than 500 licensees worldwide, BRATZ brings
together innovative companies and cutting-edge fashion styles to create
exciting new products in apparel, footwear, fashion accessories, entertainment
and so much more. Please visit www.mgae.com, www.bratz.com




For further information:

For further information: For more info/images go to www.slice.ca/runway,
www.BRATZ.com, www.mgae.com, www.starlightcanada.org, or contact Aimée Savard,
LexPR Canada, (416) 542-9140 x3364, (416) 788-6719 (cell), asavard@lexpr.com

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