Project Porchlight supports Ontario government's plan to phase out inefficient light bulbs



    The $1.5 million provincial budget funding for Project Porchlight will
    see 500,000 more bulbs delivered by volunteers door-to-door in
    communities across Ontario.

    OTTAWA, April 18 /CNW Telbec/ - The Ontario government has announced a
ban of inefficient light bulbs by 2012. Project Porchlight supports this move.
The phase-out period will give Ontario residents a chance to adapt to more
efficient lighting technologies, such as compact fluorescent light (CFL)
bulbs, and will start the public on the road to more complex energy
conservation actions.
    "Phasing out inefficient lighting will stimulate and sustain public
dialogue about energy efficiency in general," said Stuart Hickox, executive
director of Project Porchlight, a One Change campaign. "There is a profound
sense of urgency about climate change that can only be sustained by giving
everyone something to do. The simple act of changing a light bulb takes people
from awareness to action; people become part of the solution."
    The incandescent light bulb is among the most inefficient technologies in
use in Canada. Changing all the bulbs in Ontario (87 million) will result in a
savings of 6 million MW annually, enough to power 600,000 households.
Switching to CFL bulbs will prevent 43.5 million tonnes of greenhouse gases
over the lifetime of the bulbs.
    Changing light bulbs is the universal starting point for broad public
action to reducing energy use. Polling done by Ekos Research following recent
Project Porchlight campaigns (Ottawa, Guelph, Thunder Bay) shows that once
people receive a CFL bulb, up to 65% say they will either change all their
bulbs to CFLs right away or as old bulbs burn out. Up to 80% of respondents
say that because of switching one bulb, they will now consider "energy
efficiency" as a factor in all their future purchases.
    "Switching to energy-efficient light bulbs is the first choice that we
can make in becoming energy efficient consumers," continued Mr. Hickox. "The
government's action shows that they understand that the bulb is just the
start. Once people change bulbs, they will quickly move to more complex energy
conservation actions."
    Innovative social marketing programs such as Project Porchlight offer
people a chance to adapt to and appreciate new technologies such as CFL bulbs.
In addition to funding from the Ontario government, Project Porchlight
campaigns are also sponsored by the Ontario Ministry of Energy, the Ontario
Trillium Foundation, Hydro Ottawa, Thunder Bay Hydro, the Yukon government,
and Natural Resources Canada.

    About Project Porchlight

    Project Porchlight is a campaign of One Change, a not-for-profit
organization based in Ottawa, Ontario. The campaign's goal is to mobilize
volunteers to hand-deliver one free CFL bulb to every household in Canada.
Porchlight has delivered almost 300,000 CFL bulbs in Ottawa, Guelph, Thunder
Bay, and the Yukon.




For further information:

For further information: or to arrange an interview contact: Suzanne
Fraser, (613) 260-7362 or (613) 552-7277 (cel), suzy@onechange.org,
www.onechange.org

Organization Profile

ONE CHANGE - PROJECT PORCHLIGHT

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