Professional Bull Riders Canada and Paid Inc. Celebrity Services Launch VIP Package Sales for PBR Canadian National Finals



    COLORADO SPRINGS, COLO. & CALGARY, ALBERTA, June 19 /CNW/ - Professional
Bull Riders Canada (PBR Canada), a business of Professional Bull Riders, Inc.,
and Paid Inc.'s (OTCBB:PAYD) celebrity services have launched VIP ticket
package sales for the three-day PBR ROCKY CUP CANADIAN NATIONAL FINALS
PRESENTED BY DICKIES (PBR Rocky Cup Canadian National Finals) via
www.PBRcanadaVIPtickets.com. The biggest bull riding event Canada has ever
seen, takes place in Calgary, Alberta, November 16-18, 2007 at the Pengrowth
Saddledome. The three-day event will feature the top 30 qualified riders from
the PBR Canada standings and 10 of the top bull riders from the PBR's World
standings as they battle it out with the rowdiest bulls in the industry.

    "The PBR brand has led the industry in organizing and building the fan
base for professional bull riding as a standalone sport enjoyed by millions of
fans worldwide," said Jean Ryan, PBR VP, International Business. "We're
dedicated to providing bull riding's fans in Canada with the best of the best
in all areas of bull riding, and making every event a memorable one for the
fans. We've reenlisted Paid celebrity services to assist us in developing such
a program for our fans at the PBR Rocky Cup Canadian National Finals."

    "We're excited to offer bull riding's fans VIP ticket packages for this
world class championship event," said Kristen Kuliga, VP of Paid celebrity
services. "Many fans want a much greater involvement than a standard ticket
can provide. The VIP packages' exclusive behind-the-scenes and meet-the-stars
opportunities make for an experience of a lifetime."

    VIP ticket packages for ALL THREE DAYS of the Finals are on sale now via
www.PBRcanadaVIPtickets.com. The incredible VIP packages include:

    --  A behind-the-scenes tour of the chutes before the competition to see
the world's most notorious rompin' stompin' bulls before the show even begins!

    --  An exclusive VIP party before the competition with fellow die-hard
fans

    --  A special appearance by a top PBR Canada rider so fans can meet him
in person!

    --  A premium event ticket to see all the action --section 118.

    --  A merchandise gift bag packed full of the hottest PBR gear.

    --  Early access to the venue so VIPs can avoid the crowds and enjoy the
ambiance.

    A VIP ticket package costs $275 Canadian for a single night's activities
or $750 Canadian for the VIP treatment for all three days of the event.

    Fans also can add the VIP meet and greet, pre-show party and all the
other perks to their existing event tickets for $175 per day.

    The PBR Rocky Cup Canadian National Finals will be pumped with
hair-raising pyrotechnics, rock & roll excitement and the non-stop thrill of
"Bull Riding in the Round"...bulls exploding from bucking chutes at both ends
of the Saddledome! The event will feature 40 of Canada's premier riders and is
expected to attract 35,000 fans.

    About PBR Canada:

    The PBR opened an office in Calgary, Alberta in November of 2005.
Beginning in 2006 the PBR has launched a series of at least forty events
across Canada. Dollars earned at the Canadian events will count towards
qualification to the PBR Canadian National Finals. The bull rider with the
most money won at the end of year - combining regular season and finals
earnings will be the one left standing at the top of the pack as the ultimate
champion-PBR Canada National Champion.

    Money won at all of the Canadian events is also recognized and counts
toward qualification to the prestigious PBR Built Ford Tough World Finals
presented by Wrangler held in Las Vegas. Upon the conclusion of the Canadian
season, the top ranked rider will go on to compete and represent Canada at the
PBR World Finals.

    About PBR:

    More than 100 million viewers tune in each year to the PBR on FOX, NBC,
VERSUS and on a host of foreign networks across the globe. With approximately
500 hours of prime time programming annually PBR ranks among the most prolific
sports on air, in addition to attracting over 1.5 million live event attendees
each year with its multi-tiered event structure which includes the marquee
Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco
Company Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery
Tour, designed specifically for entry level contestants. The PBR's governing
board of directors is comprised of renowned bull riders who have developed the
event into a stand alone sport which is experiencing unprecedented growth in
global popularity. The PBR is headquartered in Colorado Springs, Colo., and
has over 1,200 PBR bull riders compete in more than 300 PBR sanctioned
competitions in the United States, Australia, Brazil, Canada, and Mexico. For
further information, visit www.pbr.canada.com or www.pbrnow.com.

    About Paid, Inc.:

    Paid, Inc. operates a diversified set of businesses, including its
celebrity services and AuctionInc ecommerce technology businesses. Using
proprietary patent-pending technology, Paid's innovative AuctionInc brand
shipping calculation and auction management software and services are utilized
to streamline online auctions, ecommerce and web site development and hosting.
Paid, Inc.'s celebrity services provides celebrities and organizations with
official Web sites and fan club services that include e-commerce storefronts,
ticketing and fan experience packages and web site content to attract tens of
thousands of visitors daily, as detailed on its web site,
www.paidcelebrity.com. The Company also sponsors autograph signing events and
other sports marketing services for sports clientele. The Company's common
stock is traded on the OTC Bulletin Board under the symbol PAYD. For further
information, visit http://www.paid.com.

    Forward Looking Statements:

    This Press Release contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934 that are based upon current expectations or beliefs, as
well as a number of assumptions about future events, including matters related
to the Company's operations, profitability, business development efforts, and
expectations about celebrity programs and fan club activities, technologies,
and services. Although the Company believes that the expectations reflected in
the forward-looking statements and the assumptions upon which they are based
are reasonable, it can give no assurance that such expectations and
assumptions will prove to have been correct. The reader is cautioned not to
put undue reliance on these forward-looking statements, as these statements
are subject to numerous factors and uncertainties. In addition, other factors
that could cause actual results to differ materially are discussed in the
Company's most recent filings, including Form 10-QSB with the SEC.




For further information:

For further information: For PBR Canada Austin Beasley, 403-241-4532
austin@pbrcanada.com or Jean Ryan, 719-471-3008 x 3116 or For Paid, Inc. Paid
celebrity services: Kristen Kuliga, 617-861-4102 or Media: Julie Shepherd of
Accentuate PR, 815-479-1833 Julie@paid.com

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PAID INC.

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