Proceeds from sale of world's most expensive six-pack donated to help endangered wildlife



    AOL Canada donates $15,000 to benefit conservation group WildAid with
    purchase of a one-of-kind collection of Stella Artois Nobilis

    TORONTO, Dec. 19 /CNW/ - A special limited edition collection of the new
Stella Artois Nobilis beer has sold for $15,000CDN making it the world's most
expensive six-pack.
    Purchaser AOL Canada will use the Nobilis (bottled in magnums) to
celebrate the holidays while the proceeds will benefit WildAid, an
international non-profit organization dedicated to eliminating the illegal
wildlife trade. This generous gift caps off a great year for the group since
its Canadian debut in June with WildAid ambassador Bo Derek and the launch of
its first series of public awareness messages featuring movie stars and
athletes.
    In September, Stella Artois Nobilis sponsored the WildAid Canada Lounge
at the 2007 Toronto International Film Festival where film stars met with
Executive Director Peter Knights to learn about the severity of the worldwide
illegal wildlife trade and the important work WildAid is doing to stop it.
    The WildAid Stella Artois Nobilis collection is comprised of six magnums
autographed by A-list film celebrities who generously committed their
signatures for the cause. Angelina Jolie, Kate Hudson, Charlize Theron and
Woody Harrelson (same bottle), Bo Derek, Ryan Gosling and Samuel L. Jackson
are among those included in the collection.
    Peter Knights, WildAid Executive Director, said "This is a fantastic
holiday gift, which will enable us to expand our effort to stop the demand for
endangered species products. Ivory, corals, turtle shell and other wildlife
products are sometimes purchased by Canadians vacationing abroad in ignorance
of wildlife protection laws and the impact on dwindling wildlife. We want all
Canadians to know that 'when the buying stops, the killing can too.'"
    AOL Canada and its employees are thrilled to be able to add their support
to save endangered species. "Through our gift, we look forward to being able
to help support the ground-breaking efforts of WildAid and help to bring more
awareness to the devastating effects that the illegal wildlife trade can have
on some of our most magnificent animals," said Jennifer Meriano, Trade
Marketing Manager, AOL Canada. "We're looking forward to celebrating our
donation with our employees this holiday season."
    Over 50 celebrities have participated in short documentaries and
30-second public service announcements (PSAs) to benefit WildAid. AOL will air
some of these messages exclusively on their website in Canada.
    The San Francisco-based WildAid operates in China, India, Ecuador,
London, and has received tremendous interest and support for its programs in
Canada. It's Active Conservation Awareness Program reaches up to 1 billion
people a week through donated media space and features over 80 celebrities
from the film and sports worlds.
    American actress Kate Hudson has joined forces with hairstylist
David Babaii, who has created David Babaii for WildAid, a new brand of
professional hair care products and styling tools. A percentage of the revenue
goes to benefit WildAid.

    Launched in November 2007, Stella Artois Nobilis is a delicate, sparkling
beer designed to help mark spontaneous celebrations. It is stylish and offers
a unique beer experience, perfect for honouring life's good fortunes with
friends and family. Stella Artois Nobilis is brewed by InBev in Leuven,
Belgium. Labatt Breweries of Canada proudly markets and distributes Stella
Artois Nobilis in Canada.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/





For further information:

For further information: Pete Knights, WildAid Executive Director, (415)
254-3174, knights@wildaid.org; Samantha Brickman, Brickman Entertainment Group
for WildAid, (416) 361-1444, Samantha@brickmanentgroup.com

Organization Profile

WILDAID

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890