Private Practice is this Fall's Breakout Hit



    
               -- Only New Series to Crack Canada's Top 20 --
               -- Hit Show Outpaces First Season of Heroes --
    

    TORONTO, Nov. 21 /CNW/ - It's official. CTV's Private Practice is this
fall's biggest breakout hit, pacing better in Canada during its first seven
weeks than Heroes did in its first season last year, data from BBM Nielsen
Media Research confirms. It's the highlight of a strong fall season for CTV,
which has seen great success with its new series: in addition to breakout hit
Private Practice, CTV also has this fall's big-buzz series Pushing Daisies and
teen hit Gossip Girl.

    In advance of another new episode of Private Practice tonight on CTV
(8 p.m. ET), a snapshot of the performance of the series indicates:

    
    -   In its first seven weeks, Private Practice is delivering 22.5% more
        viewers than the first seven weeks of Heroes last fall among total
        viewers, and 25% more viewers among women 18-49. (i) This is even
        more remarkable considering Private Practice has aired out of
        simulcast on CTV since its second episode.

    -   Private Practice has even delivered a larger audience on average this
        fall than Heroes' current second season: +23% among F25-54, +2% among
        F18-49 and +4% among total viewers.(ii)

    -   Private Practice is the No.1 new program among total viewers and in
        all key demos, including A25-54, A18-49 and A18-34.(iii) The series'
        healthy prognosis is confirmed by its weekly audience average of 1.4
        million viewers.

    -   Private Practice is the only new scripted series to rank in the Top
        20 among all key demos, placing as high as No.17 in A25-54 and No.18
        among total viewers.(iv)

    -   Private Practice is one of the only new series with traction,
        consistently delivering million-plus audiences. Some out-of-simulcast
        episodes have delivered nearly as many viewers as the series'
        simulcast premiere.(v)
    

    "The bona fide breakout hit of the fall season, Private Practice has a
glowing prognosis," said Susanne Boyce, President, Creative, Content and
Channels, CTV Inc. "Hats off to series Creator and Executive Producer Shonda
Rhimes for delivering yet another ratings winner that connects with viewers."

    In tonight's brand new episode, "In Which Cooper Finds a Port in His
Storm," Cooper returns to the online dating game with surprising results;
Addison goes out on a date with one of Violet's patients; Naomi and Sam make a
house call at a convent; Dell gives a tour of Oceanside Wellness to his
midwifery classmates; and Addison and Pete participate in a "Safe Surrender"
program, coming to the aid of a teenaged new mother. Canadian David Sutcliffe
(Gilmore Girls) guest stars as an LAPD Officer who is romantically interested
in Addison.

    Private Practice stars Dr. Addison Forbes Montgomery (Kate Walsh, Grey's
Anatomy) as a renowned surgeon who has left behind Seattle Grace Hospital, a
broken marriage and torn relationships and arrived in Los Angeles for sunnier
weather and happier possibilities. Beginning a new life at the invitation of
her friend, fertility specialist Naomi Bennett (Tony Award-winning Audra
McDonald, Wit), Addison joins Naomi's ex-husband, internist Sam Bennett (Taye
Diggs, Daybreak), psychiatrist Violet Turner (Amy Brenneman, Judging Amy),
pediatrician Cooper Freedman (Paul Adelstein, Prison Break) and alternative
medicine guru Pete Wilder (Tim Daley, The Nine) at the chic Oceanside Wellness
Clinic. Also starring are KaDee Strickland as Dr. Charlotte King (American
Gangster) and Chris Lowell (Veronica Mars) as William Dell Parker.

    CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV National News With Lloyd Robertson, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV
Inc. also owns radio stations across the country, and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports and Entertainment, and in Dome Productions, a North American
leader in the provision of mobile high definition production facilities. More
information about CTV may be found on the company website at www.ctv.ca.

    -----------------------------
    Source: BBM Nielsen Media Research

    (i) Sept. 26-Nov. 14, 2007 (Private Practice) vs. Oct. 1 - Nov. 6, 2006
    (Heroes). Note that the first episode of Private Practice was simulcast
    on CTV with ABC with the additional six episodes airing out of simulcast.
    The first episode of Heroes was not simulcast while the remaining six
    episodes were simulcast on Global with NBC.

    (ii) Private Practice currently ranks No.18 and Heroes No.19 on the list
    of the Top 20 most-watched shows (2+) in Canada (Sept. 24 - Nov. 18,
    2007).

    (iii) Sept. 17-Nov. 18, 2007

    (iv) Sept. 24-Nov. 18, 2007

    (v) Private Practice debuted with 1.616 million viewers in simulcast on
    Sept. 26 and currently averages 1.4 million viewers. On Oct. 24, Private
    Practice delivered 1.611 million viewers out of simulcast.





For further information:

For further information: Laura Heath, CTV Inc., (416) 332-4633 or
lheath@ctv.ca


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