Primus Canada Launches Telemarketing Guard(TM)



    First of its kind innovation gives consumers more control over unwanted
    calls

    TORONTO, Sept. 20 /CNW/ - Primus Canada today announced the launch of
Telemarketing Guard(TM), a new home phone service feature - free to Primus
Home Phone customers - that will dramatically reduce the number of unsolicited
telemarketing calls received by Primus customers.
    Telemarketing Guard(TM) is an easy to use feature that automatically
identifies phone calls from frequent, mass telemarketers, and can block the
call, send the call to voice mail, or allow the call to proceed depending on
the customer's preference. Users can also create their own "deny" list to
reject permanently specific telemarketer numbers and create an "allow" list
for certain telemarketers from whom they may wish to receive calls, by
pressing (*)44 after the call and following the simple voice prompts.
    Unlike other services or technologies that require telemarketers to
comply with guidelines or adhere to restrictions, Telemarketing Guard(TM)
provides a service that prevents telemarketers from getting through to
customers' home phones resulting in fewer unwanted interruptions. It is also
advantageous as compared to the proposed 'Do not Call Registry' that remains
in the works, in that Telemarketing Guard(TM) is currently available, and that
customers using Telemarketing Guard(TM) can be selective about who they may or
may not want to hear from.
    "For the most part, people do not like receiving calls from
telemarketers," said Ted Chislett, President of Primus Canada. "Often,
telemarketing calls interfere with family time, and they sometimes feature
aggressive sales tactics that our customers have said they don't want to deal
with."
    A survey of Primus customers revealed that over 90% found telemarketing
calls "annoying" or "extremely annoying." When asked if they would use a
service to reduce the number of telemarketing calls, over 90% responded
favourably.
    The patent-pending Telemarketing Guard(TM) is an intelligent solution
that tackles the problem of telemarketers in two ways. First, the system has
the ability to evaluate and detect calls coming from frequent mass
telemarketers. Second, the system easily allows customers to identify any call
as an unwanted caller by pressing (*)44 after an unwanted call. Future calls
from that number will be blocked by Telemarketing Guard(TM) so that customer
will no longer be interrupted. Additionally, the more customers that identify
a specific number as unwanted will result in that number being added to the
overall Telemarketing Guard(TM) database, ultimately benefiting all
Telemarketing Guard(TM) users and giving them the ability to refine the
database on an ongoing basis.
    "Telemarketing Guard(TM) puts the consumer back in charge of who has the
right to interrupt their privacy," said Chislett. "If customers want to
receive calls from telemarketers, they absolutely can. But if they don't want
to, they can stop most of them simply and permanently."
    Telemarketing Guard(TM) will be offered free to home phone customers on
Primus Canada's network starting in September. Currently, Primus Canada's
network covers over three million Canadian households.

    About Primus Canada

    Primus Telecommunications Canada Inc. is the largest alternative
communications carrier in Canada with over 1,000,000 customers. The Company
offers facilities-based voice, data, e-commerce, Web hosting, VoIP and
broadband Internet services utilizing ADSL2+ technology. Primus Canada's
national network consists of nationwide switches with international
connectivity through its parent company's global network, ATM and IP nodes,
and colocation facilities at major cities across the country. Primus Canada is
also one of Canada's largest MVNO's (Mobile Virtual Network Operator) offering
PRIMUS Wireless service. Primus Canada is a wholly-owned subsidiary of McLean,
Virginia-based PRIMUS Telecommunications Group, Incorporated (OTCBB: PRTL).
Primus Canada news and information are available at the Company's Web site at
www.primus.ca.





For further information:

For further information: Jennifer Alsop-Lee, Erin O'Reilly, Media
Profile, (416) 504-8464, jennifer@mediaprofile.com, erin@mediaprofile.com;
Matt Stein, Vice President, New Technology & Services, Primus
Telecommunications Canada Inc., (416) 207-7079, mstein@primustel.ca

Organization Profile

Primus Telecommunications Canada Inc.

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