PRIME MINISTER STEPHEN HARPER MEETS THE RED PRINCE APPLE HOURS PRIOR TO ITS AWARD WINS

TORONTO, April 28 /CNW/ - Faye Clack Communications (FCC) was honoured for its outstanding public relations achievements, earning a total of four ACE (Achieving Communications Excellence) awards during last night's gala held at Arcadian Court in Toronto.

Hours prior to FCC winning two silver ACE awards for their Red Prince apple campaign, Prime Minister Stephen Harper visited the "packing palace," where this regal beauty of an apple receives the royal treatment before its grand appearance in retail stores.

The Prime Minister made a point to visit Martin's Family Fruit Farm in Waterloo yesterday to honour our Ontario Farm Community, where he learned first hand about the Red Prince apple, a new variety hailing from Europe. Mrs. Harper was also smitten with this delicious new variety.

A summary of Faye Clack Communications' award wins are as follows:

Two silver awards for the Red Prince apple campaign
On behalf of its clients Global Fruit and Martin's Family Fruit Farm, FCC created a unique campaign tying the Red Prince apple to a civility movement which distinguished the apple from all others in the category, earning two silver awards for Best Use of Special Events and Best New Product Launch.

One gold award for the Watermelon campaign
FCC received top accolades by winning gold for its World Cup Runneth Over: Celebrate with Watermelon campaign for Best Use of Media Relations on behalf of its client, the National Watermelon Promotional Board (NWPB). 

One silver award for the Ontario Beef campaign
To stimulate Ontarians' appetite for beef, FCC aligned with the Toronto Argonauts Football Club to throw a memorable tailgate party: Score a Touchdown with Ontario Beef, which earned a silver award for Best Use of Special Events.

About Faye Clack Communications Inc.
FCC is a marketing and public relations agency that specializes in strategic communications for the food and beverage industry and has more than 37 years of experience in Canada. From fresh and local to imported and value-add food products, FCC's dedicated team of more than 20 professionals is comprised of former journalists, trade specialists, experienced marketers, public relations experts and trained chefs. For more information, please visit www.fayeclack.com.

/NOTE TO PHOTO EDITORS: A photo accompanying this news release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

SOURCE Faye Clack Communications Inc.

For further information:

Virginia Zimm at Faye Clack Communications:
Tel: (905) 206-0577 / Email: vzimm@fayeclack.com

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Faye Clack Communications Inc.

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