Pricing for All-new 2009 Dodge Ram 1500 to Start at $25,995 - All-new Ram offers More Truck for Less Money



    
    -   All-new 2009 Dodge Ram priced at $25,995 for regular cab, $30,295 for
        Quad Cab(R) and $34,190 for Ram Crew 1500 (all prices exclude $1350
        for destination)
    -   All-new bold, powerful Ram design - inside and out
    -   All-new interiors with significantly upgraded materials, premium fit
        and finish and nearly double the storage options (42)
    -   Dodge Ram's first crew-sized cab model Ram Crew 1500 is the Best
        Value Crew Cab in Canada with the most equipment for the price
    -   Segment-first features: coil spring, multi-link rear suspension;
        versatile cargo management system including unique "RamBox(TM)"
        weatherproof, lockable, illuminated, drainable storage bins; store-
        in-the-floor bins with removable liners; factory-installed four-inch
        dual exhaust; surround-sound audio system
    -   New 5.7-litre HEMI(R) engine provides Best-in-Class 390 horsepower
        and Best-in-Class 407 lb-ft of torque (when properly equipped), with
        four percent improved fuel economy
    -   More than 35 safety and security features, including standard four-
        wheel anti-lock braking system and Electronic Stability Program
        (ESP(TM))
    -   More than 35 new or improved features that out-tough, out-smart the
        competition
    

    WINDSOR, ON, Aug. 21 /CNW/ - Chrysler Canada announced pricing today for
the all-new 2009 Dodge Ram 1500, giving customers more truck for a lot less
money. With an average price reduction of $2,200 along with $2,500 of added
equipment, the new Dodge Ram delivers $4,700 of added value versus the model
that it replaces.
    The all-new 2009 Dodge Ram features three cab configurations, four trim
levels, all-new exterior and interior styling and many segment-first features
and Best-in-Class capabilities.
    The all-new 2009 Dodge Ram is available for $25,995 for Regular Cab
models, $30,295 for Quad Cab(R) models and $34,190 for Ram Crew 1500 models.
Prices exclude $1350 for destination. The all-new 2009 Dodge Ram arrives in
dealerships this fall.
    "The all-new Dodge Ram is simply the best truck at the best value in
Canada," said Mark Bosanac, Vice President - Marketing, Chrysler Canada Inc.
"With more standard features and a lower MSRP than 2008 models, the all-new
2009 Dodge Ram gives consumers thousands of dollars more in value. Our all-new
2009 Dodge Ram has it all: head-turning design, class-leading interior
amenities, capability for every need, customer convenience features inside and
out, built-in craftsmanship and safety for every occupant - all at a great
value. And with our new crew-size cab model (Ram Crew 1500), we're now
competing in the fastest growing and highest volume part of the light-duty
pickup segment."
    For 2009, the all-new Dodge Ram will be offered in Regular Cab, Quad Cab
and Crew-size cab configurations, with three box lengths: 2.4 metres (8-foot)
(Regular Cab), 1.9 metres (6-foot-4-inches) (Regular Cab and Quad Cab) and a
new-for-2009 box length of 1.7 metres (5-foot-7-inches) (Ram Crew 1500). All
fit in a standard-sized garage. Four trim levels are offered: ST, SLT, Sport
and Laramie.
    Dodge Ram's first ever Crew-size cab model has been priced at $1,495 over
the Quad Cab model, a price step that is unmatched by the competition and is
consistent across all models. This new Crew Cab will deliver the best level of
equipment at the price in the segment.
    The all-new 2009 Dodge Ram offers a number of segment-first and
Best-in-Class innovations and equipment the competition cannot offer at any
price, including RamBox cargo management system, dual exhaust and
Store-in-Floor storage.
    The all-new Dodge Ram Crew 1500 features an available first-in-segment
RamBox(TM) cargo management system ($1495 MSRP) that provides weatherproof,
lockable, illuminated and drainable storage compartments integrated into both
fender sides for effortless access and convenience. Each box holds up to five
cases (120 cans) of 355-mL (12-ounce) beverages. Total capacity is 210 litres
(7.4 cubic feet) - slightly more than the capacity of a 208-litre (55-U.S.
gallon) drum.
    The Dodge Ram's segment exclusive factory integrated dual exhaust is
standard on Sport and Laramie models and included in SLT Plus Group at
$1,250 MSRP.
    Another new segment-first innovation that comes standard on all 2009
Dodge Ram Crew 1500 models is a pair of "store-in-the-floor" storage bins with
removable liners that offer even more versatile storage - large enough for ten
355-mL (12-ounce) beverages and ice.
    Powertrain choices include the new-generation 5.7-litre HEMI(R) V8 with
MDS and VVT that produces Best-in-Class 291 kW (390 hp) and Best-in-Class
552 Nm (407 lb-ft) of torque with four percent improved fuel economy. Also
available is a 4.7-litre FFV V8 providing 231 kW (310 horsepower) and 447 Nm
(330 lb-ft) of torque, and a 3.7-litre V6 generating 215 horsepower (160 kW)
and 319 Nm (235 lb-ft) of torque; four- and five-speed automatic
transmissions; part-time and on-demand four-wheel-drive transfer cases; and
3.21, 3.55, 3.92 and 4.10 axle ratios.
    An improved frame design incorporating high-strength steel supports an
all-new, first-in-segment, multi-link coil spring rear suspension that
improves ride and handling characteristics without sacrificing payload (up to
841 kg (1,850 lb)) and towing capability (up to 4128 kg (9100 pounds)) both
when properly equipped.
    Premium amenities include first-in-segment heated and ventilated front
seats, available heated rear seats, first-for-Dodge heated steering wheel,
one-touch up/down driver and passenger windows, automatic-on headlamps and
dual-zone Automatic Temperature Control - a first for Dodge Ram.
    The all-new 2009 Dodge Ram offers more electronic choices than the
average family room. Electronic and infotainment choices include uconnect gps
with 30-gigabyte hard drive and navigation system, along with a rear-seat DVD
entertainment system that is available in the Quad Cab and Ram Crew 1500. Also
available is segment-first surround-sound audio.
    The all-new 2009 Dodge Ram also offers 35 active and passive safety
features, including standard front and rear side-curtain air bags, knee
bolsters, adjustable rear head restraints (Quad Cab), Remote Keyless Entry,
seat belt pretensioners, Anti-lock Brake System, BeltAlert(R) System, Centre
High-mounted Stop Lamp, power door locks, energy-absorbing steering column,
Sentry Key(R) engine immobilizer, Tire Pressure Monitoring system, HomeLink(R)
Universal Transceiver and Electronic Stability Program (ESP(TM)) with Hill
Start Assist, Brake Assist and Trailer Sway Control; and available power
adjustable pedals, ParkSense(TM) Rear Park Assist and ParkView(R) Rear Backup
Camera.
    Engineers have conducted approximately 40,000 hours of full-scale vehicle
and system testing for durability and reliability of the all-new 2009 Dodge
Ram. Testing and validation in various climates included road trips to a
variety of locations including Death Valley, Nev., Bemidji, Minn., Tampa and
Denver. In addition, the 2009 Dodge Ram has gone through more than 200 hours
of wind noise and aerodynamic evaluations in Chrysler LLC's state-of-the-art
aerodynamic and acoustic test facility in Auburn Hills, Mich.
    By the time the 2009 Dodge Ram goes on sale this fall, nearly
14.5 million customer-equivalent kilometers (9 million miles) will be logged
by Dodge Truck engineers.

    All-new 2009 Dodge Ram ST Regular Cab and Quad Cab

    Powered by a 3.7-litre V6 engine producing 210 horsepower and 235 lb-ft
of torque backed by a four-speed automatic transmission (4x2 models) or a
4.7-litre V8 producing 310 horsepower and 330 lb-ft of torque with a
five-speed automatic transmission (4x4 models), the all-new 2009 Dodge Ram
ST's standard features include 17-inch styled steel wheels, four-wheel disc
brakes with anti-lock braking system (ABS), electric-shift transfer case (4x4
models), power rack and pinion steering, black vinyl floor covering,
tilt-steering column, AM/FM stereo with CD/MP3 player and six speakers,
variable intermittent windshield wipers, manual windows, fixed rear window,
Sentry Key engine immobilizer and air conditioning.
    Optional features include 5.7-litre HEMI V8 engine with MDS and VVT,
17-inch chrome-clad steel wheels, tow hooks, 127L (27 imp. gal.) fuel tank,
class IV hitch receiver, ST Popular Equipment Group, Protection Group,
under-rail bedliner, 3.21, 3.55 and 3.92 axle ratio, sliding rear window and
SIRIUS(TM) Satellite Radio.
    Following are prices for the all-new 2009 Dodge Ram ST. All prices
exclude $1350 for destination.

    
    -   Dodge Ram ST Regular Cab 4x2 1.9 m (6-foot-4-inch) box       $25,995
    -   Dodge Ram ST Regular Cab 4x2 2.4 m (8-foot) box              $26,295
    -   Dodge Ram ST Regular Cab 4x4 1.9 m (6-foot-4-inch) box       $30,195
    -   Dodge Ram ST Regular Cab 4x4 2.4 m (8-foot) box              $30,495
    -   Dodge Ram ST Quad Cab 4x2                                    $30,295
    -   Dodge Ram ST Quad Cab 4x4                                    $34,495
    

    All-new 2009 Dodge Ram SLT Regular Cab, Quad Cab and Ram Crew 1500

    In addition to standard features offered on the ST, the all-new Dodge Ram
SLT adds carpet floor covering with floor mats, cloth-faced 40/20/40-split
bench seat with Stain Repel seat fabric, overhead console, speed control,
Remote Keyless Entry, power windows and door locks, heated mirrors and 17-inch
aluminum wheels.
    In addition to the optional features on the ST, the all-new 2009 Dodge
Ram SLT offers the 5.7-litre HEMI V8 engine with MDS and VVT, RamBox Storage
System (Ram Crew 1500), power sliding sunroof, power adjustable pedals,
uconnect tunes, uconnect gps with navigation system, uconnect phone - voice
activated hands-free communication system with Bluetooth(TM) technology,
SIRIUS Satellite Radio, cloth-faced low-back bucket seats, ten-way power
driver's seat, black vinyl floor covering, leather-wrapped steering wheel,
auto-dimming rear-view mirror, rear defroster and 20-inch aluminum wheels.
    Following are prices for the all-new 2009 Dodge Ram SLT. All prices
exclude $1350 for destination.

    
    -   Dodge Ram SLT Regular Cab 4x2 1.9 m (6-foot-4-inch) box      $28,395
    -   Dodge Ram SLT Regular Cab 4x2 2.4 m (8-foot) box             $28,695
    -   Dodge Ram SLT Regular Cab 4x4 1.9 m (6-foot-4-inch)box       $31,695
    -   Dodge Ram SLT Regular Cab 4x4 2.4 m (8-foot) box             $31,995
    -   Dodge Ram SLT Quad Cab 4x2                                   $32,695
    -   Dodge Ram SLT Quad Cab 4x4                                   $35,995
    -   Dodge Ram SLT Ram Crew 1500 4x2                              $34,190
    -   Dodge Ram SLT Ram Crew 1500 4x4                              $37,490
    

    All-new 2009 Dodge Ram Sport Regular Cab, Quad Cab and Ram Crew 1500

    In addition to the standard features offered on the SLT, the all-new 2009
Dodge Ram Sport adds the new 5.7-litre HEMI V8 with MDS and VVT, five-speed
automatic transmission, unique bucket seats, body-colour fascia, fog lamps and
20-inch chrome-clad aluminum wheels.
    Optional equipment is mostly the same as on the all-new 2009 Dodge Ram
SLT model except heated and ventilated front leather-faced bucket seats and
Sport Premium Group.
    Following are prices for the all-new 2009 Dodge Ram Sport. All prices
exclude $1350 for destination.

    
    -   Dodge Ram R/T (Sport) Regular Cab
         4x2 1.9 m (6-foot-4-inch) box                               $31,895
    -   Dodge Ram Sport Quad Cab 4x2                                 $36,195
    -   Dodge Ram Sport Quad Cab 4x4                                 $39,495
    -   Dodge Ram Sport Ram Crew 1500 4x2                            $37,690
    -   Dodge Ram Sport Ram Crew 1500 4x4                            $40,990
    

    All-new 2009 Dodge Ram Laramie Quad Cab and Ram Crew 1500

    In addition to the standard features offered on the SLT, the all-new 2009
Dodge Ram Laramie adds dual-zone automatic climate control, leather-wrapped
steering wheel-mounted audio controls, chrome door handles and chrome outside
multifunctional mirrors, uconnect tunes, leather-faced 40/20/40-split front
bench seat, 60/40-split rear seat, 7.1 channel surround sound audio and
uconnect tunes, ParkSense rear park system, security alarm and unique 20-inch
chrome clad aluminum wheels.
    In addition to the optional features on the SLT, the all-new 2009 Dodge
Ram Laramie adds a power sliding sunroof, uconnect gps with navigation, heated
and ventilated bucket seats with leather upholstery, rear-seat Video
Entertainment System(TM), ParkView rear backup camera and monotone paint.
    Following are prices for the all-new 2009 Dodge Ram Laramie. All prices
exclude $1350 for destination.

    
    -   Dodge Ram Laramie Quad Cab 4x2                               $40,695
    -   Dodge Ram Laramie Quad Cab 4x4                               $43,995
    -   Dodge Ram Laramie Ram Crew 1500 4x2                          $42,190
    -   Dodge Ram Laramie Ram Crew 1500 4x4                          $45,490
    

    The all-new 2009 Dodge Ram is built at the Warren (Mich.) Truck Assembly
Plant and the St. Louis North Assembly Plant in Fenton, Mo.




For further information:

For further information: Daniel Labre, (514) 630-2587 (Work), (514)
235-7512 (Cell), DAL20@chrysler.com; Jack G. Sulymka, (905) 821-6164 (Work),
(416) 884-7584 (Cell), jgsl@chrysler.com

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