Prevent Mobile 'Bill Shock' with Bridgewater's Smart Caps



    
    Increase subscriber satisfaction and comply with proposed EU data roaming
    regulations
    

    OTTAWA, April 6 /CNW/ - Bridgewater Systems (TSX: BWC), the mobile
personalization company, today announced that mobile operators can prevent
'bill shock,' comply with proposed European Union (EU) mobile data roaming
regulations, and deliver personalized services with the Bridgewater(R) Policy
Controller with Smart Caps(TM).

    
    News

        -  Bill shock occurs when a subscriber inadvertently runs up high
           mobile data bills while travelling or downloading applications.
           The EU has proposed new regulations that cap mobile data roaming
           fees to alleviate bill shock. By as early as March 1, 2010,
           subscribers may be able to opt for a maximum personal data roaming
           limit and be warned when they reach 80% of that limit. If
           subscribers have not opted for a limit, a set limit would be
           imposed automatically.

        -  Mobile operators can comply with proposed EU regulations and
           deliver personalized services using the Bridgewater Policy
           Controller with Smart Caps. Smart Caps are precise policy controls
           that adjust usage levels based on real-time factors such as the
           subscriber's data consumption during a mobile data session,
           roaming status, and level of network congestion.

        -  This enables operators to:

           -  Improve satisfaction and reduce churn by proactively notifying
              subscribers when they are near their data roaming charge or
              usage limit to prevent bill shock. Operators can also provide
              real-time choices like service extensions or data usage boosts
              to drive incremental revenues.

           -  Deliver personalized services including applications on demand,
              promoting new applications with a day pass or a trial period
              with no usage limit, multiple flat-rate tiers, and special
              event based offers.

           -  Empower subscribers to set their own policies by providing
              self-service portals that allow them to set data roaming
              thresholds and notifications, and implement these changes in
              real-time.

        -  The Bridgewater Policy Controller is a PCRF-compliant policy
           control function that provides real-time network, application, and
           subscriber policies that allow operators to offer personalized
           services, lower operational costs, and generate incremental
           revenues.

    Quotes

    David Vorhaus, Senior Analyst, Yankee Group
    
    "As mobile operators are tasked with ensuring tight control of subscriber
activity and delivering highly personalized services to each subscriber, a
dedicated policy management and control solution is a must. Not only does this
enable compliance with the EU's proposed regulations around roaming limits,
but it can spur revenue growth through the introduction of new services,
bandwidth boosts, applications on demand and other value-adds."

    David Sharpley, Senior Vice President, Bridgewater Systems

    "Subscribers want real-time control over their mobile experience
including service plans, billing, and applications. The market leading
Bridgewater Policy Controller with Smart Caps provides a unique approach to
preventing 'bill shock' and enabling mobile operators to offer personalized
services that improve the subscriber's mobile data experience, generate new
revenues, and reduce churn."

    
    Tags / Keywords

    Bridgewater Systems, Smart Caps, bill shock, EU Mobile Data Roaming,
    Policy Controller, PCRF, UMTS, GSM, Fair Usage, Yankee Group

    Links

    http://www.bridgewatersystems.com/eu-data-roaming.aspx

   
http://www.europarl.europa.eu/news/expert/infopress_page/058-51302-068-03-11-9
09-20090309IPR51301-09-03-2009-2009-false/default_en.htm

    http://www.bridgewatersystems.com/Policy-Controller.aspx

   
http://www.bridgewatersystems.com/Assets/Downloads/Whitepapers/Policy_Control_
Smart_Caps.pdf
    

    About Bridgewater Systems

    Bridgewater Systems, the mobile personalization company, enables service
providers to efficiently manage and profit from mobile data services, content
and commerce. The company's market leading mobile personalization suite
provides a real-time, unified view of subscribers including entitlements,
devices, networks, billing profiles, preferences and context. Anchored by
Bridgewater's Subscriber Data Broker(TM), the portfolio of carrier-grade and
standards-based products includes the Bridgewater(R) Service Controller (AAA),
the Bridgewater(R) Policy Controller (PCRF) and the Bridgewater(R) Home
Subscriber Server (HSS). More than 120 leading service providers including
America Movil, Bell Canada, Clearwire, Hutchison Telecom, Iusacell, Scartel,
SmarTone-Vodafone, Sprint, Tata Teleservices, Tatung, Telmex, Telstra, and
Verizon Wireless use Bridgewater's solutions to rapidly deliver innovative
mobile services to over 150 million subscribers. For more information, visit
us at www.bridgewatersystems.com.
    Bridgewater, Bridgewater Systems, the Bridgewater Systems logo, WideSpan,
Smart Caps, and Subscriber Data Broker are trademarks or registered trademarks
of Bridgewater Systems Corporation. All other company, product names and any
registered and unregistered trademarks mentioned are used for identification
purposes only and remain the exclusive property of their respective owners.





For further information:

For further information: Joanne Steinberg, Bridgewater Systems,
joanne.steinberg@bridgewatersystems.com, (613) 591-9104 extension 2032; Sam
Harrisingh, MS&L EMEA, sam.harrisingh@mslworldwide.com, Tel: +44 (0)20 7878
3137

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