Press invitation - Montreal's NAFFEM: Place Bonaventure, April 29 - May 2



    Authenticity & eco-values define new image of Luxury...

    MONTREAL, April 24 /CNW Telbec/ - North America's most valuable
collection of fur, leather, shearling and other luxury coats and accessories
are on display at the 25th anniversary edition of NAFFEM. More than
100 exhibitors, 4,000 buyers and other visitors from around the world will
gather in Montreal to view new creations and place orders for luxury apparel
that will be seen in high-end boutiques next Fall.
    "The defining trend in luxury this year is, above all, authenticity,"
says Paris-based fashion analyst Richard H. "We see this at NAFFEM where
superb natural materials rule. And we see it very clearly in the new
"Beautifully Canadian" branding program that promotes the quality and
ecological values of Canadian-made furs."
    Richard H presents trends for Winter 2007-2008, Monday morning, April 30
(8AM). Highlights from exhibitor collections are reviewed in fast-paced runway
shows, Sunday and Monday (April 29 & 30), at noon. Winners of the Fur Council
of Canada's student design competition will be recognized before the Monday
show.
    Another aspect of Canada's unique design heritage is highlighted with the
launch of the new Aboriginal Design Council of Canada, which will be meeting
on-site during NAFFEM. Nunavut, NWT and Yukon are represented on the
exposition floor.
    US luxury market analyst Pam Danziger (Unity Marketing) speaks at noon on
Tuesday, May 1st. Danziger, Author of "Let Them Eat Cake: Marketing Luxury to
the Masses - as well as the Classes" and "Why People Buy Things They Don't
Need", will advise retailers on how to market to "the new luxury consumer".
    Above all, the new luxury markets take on a global perspective, reflected
at NAFFEM by buyers from across the USA, Europe, Russia, Ukraine and as far
away as Japan.
    $100 million in orders are placed at NAFFEM each Spring. Total Canadian
fur exports topped $450 million in 2006, a 25% surge ahead of 2005 sales. Some
65,000 Canadians are involved in all sectors of the Canadian trade, which
contributes more than $800 million to the Canadian economy, including
important revenue for aboriginal and remote communities.




For further information:

For further information: Teresa Eloy, (514) 844-1945,
teloy@furcouncil.com

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Fur Council of Canada

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