President's Choice(R) Brand and Super Dogs Show Together Again



    
    President's Choice(R) Brand rekindle long time Super Dogs Sponsorship
                         at CNE and PNE August 21st
    

    TORONTO, Aug. 21 /CNW Telbec/ - The President's Choice(R) brand and
SuperDogs Show are back together again and no better way to kick off this
rejuvenated partnership than at the CNE in Toronto and PNE in Vancouver. The
President's Choice(R) brand was the first and original sponsor of SuperDogs
and now they're reunited, entertaining over one-million people per year.
    For the past four decades, SuperDogs shows have thrilled millions of dog
lovers in one of North America's premier live events. The SuperDogs show stars
`man's best friend' in a stunning performance that enthrals audiences of all
ages.
    "We're thrilled to be supporting SuperDogs once again, as this incredible
show touches the hearts and lives of pet lovers, whom are also our customers,"
says Craig Hutchison, Senior Vice President of Marketing, Loblaw Companies
Ltd. "We're committed to supporting pet lovers all over the country,
especially with the re-launch our new and improved President's Choice(R)
Nutrition First(TM) Dry Dog and Cat Food, made with a formulation that pet
owners can trust feeding their beloved animals, and also produced by Canada's
number one brand."
    "What a fabulous opportunity this is for SuperDogs," says Phillip
Shuchat, President of Williams Show Productions Inc. (parent company of
SuperDogs and SuperDogs Internationale). "Our goal is to entertain as many
Canadians in as many markets as possible. The President's Choice(R) brand is
the ideal partner as one of the largest and most progressive companies in
Canada. With our spectacular new show and 22 city schedule, the new
President's Choice Nutrition First(TM) Dry Dog and Cat Food is the best
formula to fuel the most fun on four legs."
    The President's Choice(R) sponsored SuperDogs show will be performing at
the Canadian National Exhibition Toronto from August 21st through September
7th with shows at 13h00, 16h00 and 19h30 (Local Time) daily; and, will be
performed at the Pacific National Exhibition Vancouver from August 22nd
through September 7th with shows at 13h00, 16h00 and 19h30 (Local Time) daily.
    The new President's Choice Nutrition First(TM) Dry Dog and Cat Food will
be launching in-stores at the end of September. President's Choice products
are available at Loblaws, Loblaw Great Food, Zehrs, Zehrs Great Food,
Fortinos, Real Canadian Superstore, Loblaw Superstore, valu-mart, Your
Independent Grocer, Atlantic Superstore, Maxi, Maxi & Cie, no frills, Provigo,
Extra Foods and more. Product availability and pricing may vary by banner and
region. For more information, visit www.pc.ca.

    About SuperDogs

    SuperDogs is one of North America's premiere live events. Combining the
star studded cache of a Broadway show with the thrilling action of a major
sporting event, SuperDogs have entertained over 35-millon dog lovers to date,
adding over 1-million more every year. Produced by Williams Show Productions,
dogs run, jump and soar to unbelievable heights as they attempt to break every
world record possible show after show. From the hilarity of "Flying Carpets"
to the excitement of "Tunnel Relays", SuperDogs shows are family fun for kids
of all ages. For further information on SuperDogs please visit
www.superdogs.com.

    About Loblaw Companies Limited

    Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food distributor and a leading provider of drugstore, general
merchandise and financial products and services. Loblaw is one of the largest
private sector employers in Canada. With more than 1,000 corporate and
franchised stores from coast to coast, Loblaw and its franchisees employ over
139,000 full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday household
demands of Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control (private)
label program, including the unique President's Choice(R), no name(R) and Joe
Fresh Style(R) brands. In addition, the Company makes available to consumers
President's Choice Financial(R) services and offers the PC(R) Points loyalty
program.




For further information:

For further information: Marc Aflalo, SuperDogs PR and Communications,
(866) 923-5256 x705, aflalo@superdogs.com; David Primorac, Senior Director,
Public Relations, Loblaw Companies Limited, (905) 459-2500, extension 3634,
david.primorac@loblaw.ca

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PRESIDENT'S CHOICE(R) SUPERDOGS

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