PRESIDENT'S CHOICE® CHILDREN'S CHARITY AWARDS $270,500 TO BREAKFAST FOR LEARNING IN ATLANTIC CANADA

HALIFAX, Feb. 1 /CNW/ - President's Choice® Children's Charity is pleased to announce a donation of $270,500 to Breakfast for Learning's school nutrition programs across the four Atlantic Provinces, including funds to support Breakfast for Learning's partner Kids Eat Smart Foundation in Newfoundland and Labrador.  Across the Atlantic region, 277 nutrition programs will receive funding for the 2010-2011 school year, ensuring that local children in need will get more out of their school day with nutritious breakfasts, lunches and snacks. Loblaw Companies Limited stores including Atlantic Superstore stores, its participating franchised SaveEasy and nofrills stores and Dominion stores in Newfoundland and Labrador have partnered with schools in their local community to assist with their nutrition programs in the region.

"Loblaw and its stores in the Atlantic Provinces are committed to making a positive difference in our communities," says Jane Abery, President's Choice® Children's Charity Board Member, Atlantic Market. "On behalf of President's Choice® Children's Charity, we are pleased to present these schools and others throughout the region with funds and resources to ensure that children in need receive healthy breakfasts, lunches and snacks throughout the school day."

As part of a $7.2 million donation to Breakfast for Learning announced last year, President's Choice® Children's Charity has awarded $2.6 million in 2010 to the organization to support 5,000 programs across Canada for the 2010-2011 school year and the Atlantic Canada donation is included in last year's donation. The funds will support 2,700 education and research programs and 2,300 nutrition grants that aim to give students access to healthy breakfasts, lunches and snacks.

Research shows that well-nourished students show improved memory, problem-solving skills and creative abilities - overall, they perform better in school.  With the help of generous supporters like President's Choice® Children's Charity, Breakfast for Learning assists more than 267,000 children across the country each year. In Newfoundland and Labrador, Breakfast for Learning works in partnership with Kids Eat Smart Foundation and in Quebec, Breakfast for Learning provides funding to Club des petits déjeuners, in addition to providing direct program funding in both provinces.

 "President's Choice® Children's Charity's generous support is so critical to our overall goal of providing children with a healthy start to life by supporting programs that make sure students do not go to school hungry," said Wendy Wong, president and CEO of Breakfast for Learning. "By providing nutritious food for breakfast, lunch and snacks, and by teaching children about the importance of nutrition, together we will help them establish the building blocks for a healthy lifestyle that will last throughout their lives."

President's Choice® Children's Charity's support for Breakfast for Learning is just one part of the Charity's vision of helping kids live life well across Canada, with a focus on children with disabilities and childhood nutrition. Families can receive individual grants of up to $20,000 to assist with the costs of equipment, home accessibility, respite care, developmental and physical therapy and accessible vehicles. In 2010, President's Choice® Children's Charity granted $10 million to more than 1,900 families across Canada.

Loblaw is committed to being active in communities at the local, regional and national levels and the Company views this as an integral component to the success of its business. A commitment to Make a Positive Difference in Our Communities is one of five Loblaw corporate social responsibility principles that shape Loblaw's approach to business.  The other social responsibility principles include Respect the Environment, Source with Integrity, Reflect our Nation's Diversity and Be a Great Place to Work.

About Breakfast for Learning
Breakfast for Learning was founded in 1992 as the first and most comprehensive national organization in Canada dedicated to the direct support of school nutrition programs and the healthy development of children and youth. Having served over 300 million meals to date, Breakfast for Learning continues to utilize a community development model with over 30,000 volunteers who deliver breakfast, lunch and/or snack programs across the country. For more information about Breakfast for Learning and its partnership with President's Choice® Children's Charity visit www.breakfastforlearning.ca.

About President's Choice® Children's Charity
President's Choice® Children's Charity is committed to helping kids live life well across Canada, with a focus on children with disabilities and childhood nutrition. The Charity supports children with disabilities directly through financial grants and as the National Premier Sponsor of Breakfast for Learning shares a vision dedicated to improving the lives of children. The cost of administration and operations of the Charity is funded by Loblaw Companies Limited, ensuring that 100 per cent of every dollar donated goes directly to helping kids and their families.  The Charity offers funding across Canada and dollars are granted in the region in which they are raised.  Since 1989, the charity has awarded more than $58.6 million, reaching more than 8,400 families.  For more information on the President's Choice® Children's Charity or to donate online, visit www.pc.ca/charity.

About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food distributor and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ over 138,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh Style® brands. In addition, the company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program. 

SOURCE Loblaw Companies Limited

For further information:

Loblaw Public Relations Department
Phone: 905-459-2500
Email: pr@loblaw.ca


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