Premium Media/Photo Opportunity - F1 Race Phenomenon Lewis Hamilton to Launch Responsible Drinking Challenge in Montreal! Only North American appearance



    MONTREAL, June 5 /CNW Telbec/ - Montreal will host the first-ever global
appearance of Formula 1 racing sensation Lewis Hamilton as the responsible
drinking spokesperson for Johnnie Walker when he challenges all Montrealers
and Grand Prix race fans to join him in pledging their commitment to
responsible drinking. Hamilton will throw down the racing gauntlet by being
the first to publicly sign a pledge board benefiting Educ'alcool. Each
signature will be matched with a one dollar donation from Johnnie Walker to
the organization which has earned an international reputation as a key player
in the field of alcohol education and information.
    The media is invited to share the excitement as Canada's luckiest race
fans meet and interact with one of Vodafone McLaren Mercedes' brightest stars.
Hamilton, whose extraordinary record includes a podium finish in each of his
first five professional races, finished second at last month's legendary
Monaco Grand Prix and is the circuit's hottest driver of the moment.

    
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     Global Launch of Responsible Drinking Challenge with Lewis Hamilton
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    What:    Lewis Hamilton issues Responsible Drinking Challenge

    When:    Thursday, June 7, 7:30 p.m. SHARP

    Where:   SAQ Signature store. 677 Sainte-Catherine Street W. (University)

    Who:     Lewis Hamilton, Vodafone McLaren Mercedes driver
             Michele D'Angelo, Director of Marketing for Johnnie Walker
             Canada

    Why:     Lewis Hamilton promotes Johnnie Walker's commitment to
             responsible drinking. Witness the launch of the ultimate
             Responsible Drinking Pledge Challenge.

    NOTE:    Time and space are very limited for this special event.
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For further information:

For further information: To attend, please contact Tina Costakos; Rick
Leckner at Maison Brison, (514) 731-0000, tina@maisonbrison.com

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JOHNNIE WALKER

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