Premier Farnell's US$100,000 Live EDGE Competition Now Open for Registration



    LONDON, Oct. 1 /CNW/ - A Live EDGE Energy Efficiency Conference will be
Hosted Online on 15 October 2008
    Premier Farnell plc (LSE:PFL), the leading multi-channel, high service
distributor and its companies (Farnell, Newark, Premier Electronics,
Farnell-Newark CPC, and MCM), today announced that design entries are now
being accepted at http://www.Live-EDGE.com for the international design
competition, Live EDGE - Electronic Design for the Global Environment. The
competition invites electronic design engineers, students and hobbyists to
design products utilizing electronic components, which will positively impact
the environment.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20081001/323021 )

    Two unique prize packages will be on offer in both the student and
open/general competitions, which will run concurrently. The winner of each
competition will receive a US$25,000 cash award, plus a unique package of
support services valued at an additional US$25,000 from experts in the fields
of design consultancy, marketing, legal and commerce, to drive the winning
designs towards production.
    While submissions are accepted until 31 January 2009, entrants who submit
completed designs early will automatically be entered into a monthly regional
draw held at the end of October, November and December 2008. One winner from
each region will be selected each month from the Europe/Asia (Farnell),
Americas (Newark), and Greater China (Premier Electronics) to receive
US $2,000. A total of US$18,000 will be awarded to help entrants move their
designs forward.
    Additionally, the Live EDGE programme will be hosting a series of
technical learning and networking events held in a virtual global community,
the Live EDGE EcoSphere. Registration is available at http://www.Live-EDGE.com
for the first event on 15 October 2008, Designing for Energy Efficiency. This
event will showcase the newest energy efficient technologies from 27 leading
component manufacturers, including National Semiconductor, Vishay
Intertechnology and Ohmite Manufacturing, who also serve as global supplier
sponsors of Live EDGE. Attendees will have the opportunity to chat live with
manufacturer representatives and network with colleagues, engineering students
and hobbyists. Technical videos and whitepapers will also be available for
download.
    "We are excited that the time to submit electronic designs for the 2008
Live EDGE competition is now here," said Harriet Green, Chief Executive
Officer of Premier Farnell plc. "Once again Live EDGE will showcase the most
innovative designs from the global electronic engineering community. Last
year's competition, the first of its kind, was a huge success and I look
forward to seeing the new ideas from this year's competition."
    Details on the challenge and the virtual events are located at
http://www.Live-EDGE.com Live EDGE Design Challenge groups are available on
Facebook and LinkedIn.

    Editors Note:

    High resolution images of the virtual EcoSphere can be found at:
http://www.pinnaclemarcoms.com/PR_PICTURES/Premier_Farnell/EcoSphere.jpg

    About LiveEdge:

    Electronics engineers, students and inventors around the world are
invited to submit designs for an innovative product that utilises electronic
components and has a positive impact on the environment.
    Entries can be submitted between the 1 October 2008 and the 31 January
2009. Judging will start on the 1 February 2009 and winners will be announced
on the 2 of April 2009. The competition is open to anyone aged 18 or over.
    The winning entrant for both the full-time student and the general/open
category will receive a cash prize of US$25,000 as well as a design support
package valued at an additional US$25,000 to move their design towards
production. The support package will include the services of an electronic
design consultancy to help develop the design to prototype stage, assistance
with legal matters and IP registration, some marketing and publicity, as well
as Premier Farnell's help in securing investment funding. The group will
actively market the end product to millions of customers globally through
their leading edge website, catalogue and direct marketing.
    In addition, up to 3 entrants for the full-time student category and 3
entrants for the general/open category will be eligible for 'honourable
mentions', each receiving a cash prize of US$5,000.
    More information about Live EDGE is available at
http://www.Live-EDGE.com.

    About Premier Farnell

    Premier Farnell plc (LSE:PFL) is a leading high service, multi-channel
distributor of electronic, maintenance, repair and operation products and
specialist services throughout Europe, the Americas and Asia Pacific.
    While global in scope, and with over 4,100 employees Premier Farnell
recognizes the individual needs of each market and has continued to
internationalize its model accordingly, trading locally under different brand
names. Its primary electronics businesses trade as Farnell in the UK, Europe,
India, Australia and New Zealand, Newark in the US, Canada and Mexico, and
Premier Electronics in Greater China. In Singapore, Malaysia, and Brazil the
operation is known as Farnell Newark. For information visit
http://www.premierfarnell.com.





For further information:

For further information: Jenny Peters, Head of Corporate Communication,
Premier Farnell plc, and Asia, Tel: +44(0)207-851-4102, Email:
jpeters@premierfarnell.com; Jonathan Roberts, Account Director, Pinnacle
Marketing Communications Ltd, Tel: +44(0)208-869-9339, Email:
jonathan@pinnaclemarcom.com; Janice Fleisher, PR & Communications Manager,
Newark, The Americas, Tel: +1-773-907-5941, Email: jfleisher@newark.com; Kate
Robson, Marketing Campaigns Manager, Farnell, Europe, Tel:
+44(0)-133-387-5110, Email: krobson@farnell.com

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