Premier Farnell Announces Live EDGE Challenge US$100,000 Global Winner and Five US$5,000 Runner-Ups



    - Panel of judges select the winning entry based on the most creative
    electronic design that will have a positive impact on the environment

    - Since its launch in May 2007, over 3,500 design engineers,
    students and academics from 102 countries have registered for the
    competition

    LONDON, Feb. 1 /CNW/ - Premier Farnell plc (LSE:pfl), the leading
multi-channel, high service distributor supporting millions of engineers and
purchasing professionals globally, has announced the winner of the 2007 Live
EDGE Electronic Design for the Global Environment challenge as John Noble from
Malaysia. John has designed a product called MyFan, a ceiling fan that
combines an electronically commutated motor and controller, and
aerodynamically efficient blade design that reduces fan input power by up to
66% of that of a traditional ceiling fan. It boasts auxiliary output channels
that drive up to 20 watts of integrated LED lighting with up/down lighting
modules. The Motor construction is totally enclosed and is available with an
IP5x environmental rating.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20080201/291801 )

    The judges noted that Johns design demonstrated the best originality and
innovation of the entered designs, the highest technical merit, a reduced
effect on the global environment, provided the best feasibility of design,
clearly showed efficient use of energy, provided innovative use of components,
good cost optimisation, completeness of design dossier and excellent
supporting documentation.
    "It is a great honour to have my design recognised by such an esteemed
panel of judges," said John Noble, winner of Live EDGE 2007 challenge. "Live
EDGE has provided design engineers a forum to focus more on the issue of
sustainability and not just growth."
    Also providing excellent designs are the five runner ups; Thomas Reiter
student from Austria designing a unique miniature battery saving switch-mode
power supply, Minesh Bhakta from the U.K. designing an energy gauge that helps
manage the use of electrical sockets, Carlos Marques from Portugal on behalf
of his company ID-Mind, who's design is for a 3D SunTracker optimising the
effectiveness of solar panels, Dale Stepps from Florida in the U.S. on behalf
of his company Inteltech Corporation for a solid state luminare and Alaistair
Macfarlane from Scotland designing a LED intelligent light, all receiving
US$5,000 USD.
    "Our congratulations go out to John, we look forward to working with him
to register his design and support him through production into the market,
said Harriet Green, CEO of Premier Farnell. "With over 3,500 engineers from
over 102 countries involved in this year's Live EDGE challenge, we feel we
have really provided an opportunity for environmentally friendly design and
look forward to continuing this challenge in the future. We are proud to
encourage the design of products that change the lives of at least 3 billion
people. We will constantly work towards providing the best service, technology
and support to our critically important design engineering customers."

    About Live EDGE:

    The winning entrant receives a cash prize of US $50,000 as well as the
support to move the design towards production. The support package, estimated
to be worth an additional US $50,000, will include the services of an
electronic design consultancy that will develop the design to prototype stage,
assistance with legal matters and IP registration, marketing and publicity, as
well as Premier Farnell's help in securing investment funding. The group hopes
to actively market the end product to millions of customers globally through
their leading edge Web page, catalogue and direct marketing.
    More information about the Live EDGE Challenge is available at
http://www.live-edge.com.

    About Premier Farnell

    Premier Farnell plc (LSE:pfl) is a leading high service, multi-channel
distributor of electronic, maintenance, repair and operation products and
specialist services throughout Europe, the Americas and Asia Pacific. It goes
to market with a differentiated value proposition, world-class marketing, a
stocked range of 400,000+ products, and access to 4,000,000 more items from
3,000 top manufacturers. The company has group sales of GBP823.1m and 4,100
employees globally.
    While global in scope, Premier Farnell recognizes the individual needs of
each market and has continued to internationalize its model accordingly,
trading locally under different brand names. Its primary electronics
businesses trade as Farnell in the UK, Europe, Australia and New Zealand,
Newark in the US, Canada and Mexico, and Premier Electronics in China. In
Singapore, Malaysia, Hong Kong and Brazil the operation is known as Farnell
Newark. For more information visit the website at
http://www.premierfarnell.com

    Issued by:

    Jonathan Roberts, Account Director, Pinnacle Marketing Communications
Ltd, Prosperity House, Dawlish Drive, Pinner, Middlesex, HA5 5LN, UK Email:
jonathan@pinnaclemarcom.com Tel: +44(0)20-8869-9339 Web:
http://www.pinnacle-marketing.com

    Photo: http://www.newscom.com/cgi-bin/prnh/20080201/291801




For further information:

For further information: Contact details for publication and editorial
enquiries: Jenny Peters, Head of Corporate Communications, Premier Farnell
plc, Tel: +44(0)207-851-4102, Mobile: +44(0)7921740548, Email:
JPeters@Premierfarnell.com

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