Prairie Family Struggles with the Debilitating Effects of Diabetes

Cash Store Financial's Freedom Run in 6 Prairie Cities on August 28th

EDMONTON, Aug. 25, 2011 /CNW/ - Cash Store Financial is hosting 32 Freedom Runs across the country. Proceeds from these walk/run events support diabetes research. On August 28, 2011 the Freedom Runs take place in the following cities:

  • Brandon, MB - Kin Park - 3km, 5km

  • Regina, SK - Kiwanis Park - 3km, 5km, 10km

  • Grande Prairie, AB - Muskoseepi Park - 3km, 5km, 10km

  • Lethbridge, AB - Indian Battle Park - 3km, 5km

  • Red Deer, AB - Great Chief Park - 3km, 5km

  • Lloydminster, AB - Bud Miller Park -3km, 5km

Twenty four year old Saskatchewan resident Catherine Abenstein has experience with diabetes.  Abenstein's dad, like 90% of diabetics, has type 2 diabetes.

"At first pills, and insulin worked;" says Abenstein.  "and he was offered courses on how to manage his diabetes. But that changed when both my parents lost their jobs during the recession."

Facing severe complications, Abenstein's dad relies on family for support.  The total out of pocket costs for his diabetes treatment is difficult to afford.

"When the Freedom Runs started I jumped on board. I felt I could make a difference," says Abenstein, organizer for the Regina Freedom Run.  "I have seen people live normal lives with medication and support.  I have also seen the alternative."

Diabetes affects the body's ability to produce and use insulin, the hormone responsible for turning food into useable energy. The spikes in blood sugar levels cause complications such as: blindness, limb amputation, and organ failure. 9 million Canadians are diabetic or pre-diabetic.

"Diabetes costs the health care system $15 000/year per patient" says ADF-Diabetes Research Executive Director Kathy Fitzgerald and with the global number of diabetics expected to reach 380 million by 2025, it's crucial that we find a cure."

ADF- Diabetes Research is the fundraising body for the Alberta Diabetes Institute (ADI) at the University of Alberta. The ADI is partially behind the 'Edmonton Protocol' which sees healthy islet cells transplanted into diabetes patients.

Visit to pledge or register. Fees are $35 before August 28th, $40 on event day. For more information email or call 1-877-418-3511.

Cash Store Financial is the only provider of small sum short-term advances and other financial services in Canada publicly traded on the Toronto and New York Stock Exchanges (TSX: CSF NYSE: CSFS). The Freedom Run was founded in 2009 as part of their commitment to raise $7.5 million for diabetes research. Money raised funds research at the Alberta Diabetes Institute (ADI).

Image with caption: "Catherine Abenstein, Regina Freedom Run organizer at the 2010 Freedom Run. (CNW Group/The Cash Store Financial Services Inc.)". Image available at:

Image with caption: "Catherine Abenstein whose family has personal experience with type 2 diabetes. (CNW Group/The Cash Store Financial Services Inc.)". Image available at:

Image with caption: "Children enjoying the sun at the 2010 Lethbridge Freedom Run. (CNW Group/The Cash Store Financial Services Inc.)". Image available at:

SOURCE The Cash Store Financial Services Inc.

For further information:

Erin Rayner
Manager of Philanthropy, Cash Store Financial
(780) 235-8546/

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