PR Newswire Announces the Launch of its Dubai Operation



    PR Newswire's Latest Expansion Will Provide Companies Within the Dubai
    International Financial Centre (DIFC) With Access to Leading
    Communications Services

    LONDON, June 26 /CNW/ - PR Newswire, the global leader in commercial news
distribution, today announced the launch of its Dubai operation, which will
provide companies within the DIFC with access to PR Newswire's leading
communications products and services.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20070626/262831)

    "Dubai is experiencing unprecedented economic development, and many new
organisations are establishing roots in this prosperous and growing emirate,"
said Lisa Ashworth, CEO, PR Newswire EMEA. "These organisations, and those
with established businesses, have significant communications needs, and our
more than 50 years of experience makes us uniquely positioned to assist them."
    PR Newswire's news distribution, media and investor targeting services
are well placed to help organisations within the DIFC to establish their
brand, build their investor base, and communicate their stories to the media,
customers and investors, locally and globally.
    PR Newswire has been extremely successful in building a local presence
and investing significant resources in various countries around the world. PR
Newswire Middle East Ltd's plans include hiring significant numbers of new
staff; investing in additional products and services that meet the specific
needs of local customers; and opening a second office with sister company,
CMPi in Abu Dhabi.
    Jeremy Derenne, PR Newswire's EMEA Sales Director, commented "Because of
the sophistication of businesses based in the DIFC, we expect to see a strong
interest from organisations in the use of digital media in public relations
and investor relations communications. PR Newswire has experience with digital
delivery of content in other similarly advanced markets throughout the world,
and we look forward to bringing these services to customers in Dubai."
    PR Newswire is committed to expanding its business into high growth
regions where communication is key. Recently, PR Newswire Europe announced
strategic partnerships with Les Echos (France's leading financial newspaper)
and OMX (the Nordic Exchange) to assist local businesses with distributing
their messages to local and global audiences.

    About PR Newswire

    PR Newswire (http://www.prnewswire.com and http://www.prnewswire.co.uk)
provides electronic distribution, targeting, measurement and broadcast
services on behalf of tens of thousands of corporate, government, association,
trade, non-profit, and other customers worldwide. Using PR Newswire, these
organisations reach a variety of critical audiences including the news media,
the investment community, government decision-makers, and the general public
with their up-to-the-minute, full-text news developments.
    PR Newswire has offices in 11 countries and routinely sends its
customers' news to outlets in 135 countries and in more than 40 languages.
Utilising the latest in communications technology, PR Newswire content is
considered a mainstay among news reporters, investors and individuals who seek
breaking news from the source. PR Newswire is a subsidiary of United Business
Media plc of London.

    For full information on PR Newswire products and services email
marketing@prnewswire.co.uk or go to http://www.prnewswire.co.uk

    Photo:
    http://www.newscom.com/cgi-bin/prnh/20070626/262831





For further information:

For further information: Media Contacts: Rachel Meranus, Vice President
Public Relations, (212) 282-1929, or email rachel.meranus@prnewswire.com;
Samantha Proctor, Head of EMEA Marketing, PR Newswire Europe,
+44-20-7454-5115, or email samantha.proctor@prnewswire.co.uk; For full
information on PR Newswire products and services email
marketing@prnewswire.co.uk

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PR NEWSWIRE EUROPE

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