Post-it Teams Up with Brady Brady to Inspire Kids to Read



    National Stick With-it Literacy Tour launched today to help curb
    illiteracy

    TORONTO, Oct. 1 /CNW/ - Did you know that on average, boys are 1.5 years
behind girls when it comes to reading levels? Or that boys now fall well
behind girls in reading and writing at the primary and junior levels? To help
fight falling childhood literacy rates, especially among boys, 3M Canada and
the creators of the popular Brady Brady books have teamed up to host a
national literacy tour to encourage kids to make reading a priority.
    Brady Brady co-creator and illustrator, Chuck Temple, will visit schools
and community centres in 10 cities nationwide starting in Toronto today. Not
only will Temple perform entertaining and interactive presentations, but,
during the tour, 3M will distribute over 25,000 Brady Brady books to Canadian
children (at 80 venues in 7 provinces).
    "Research proves that children who read have significantly brighter
futures than those who don't," said Dr. Laura Shoemaker, research coordinator,
Waterloo Catholic District School Board. "There is a clear need to generate an
interest in reading at a young age and the Brady Brady series does just that."
    Brady Brady was conceived in the early 1990s by author Mary Shaw, who at
the time was unable to find engaging reading material for her young son,
Brady. Since the inaugural book, 12 more have been added to the series. All
books focus on sports (primarily hockey, also baseball and football) and
target male and female readers, ages four to eight. The books are recognized
by school boards across Canada as a tool to help motivate young male readers -
an at-risk group.
    "Hockey and Canada are synonymous, especially among young boys, so using
sports as a carrot to encourage more kids to read is a no-brainer," said
Temple, co-creator and illustrator of Brady Brady. "We want kids to make
reading a fun goal and by taking this message directly to them in an
interactive way, we hope to motivate more young children to stick with
literacy."
    With over 50 years of giving, 3M is committed to making a positive
contribution in the communities it operates in and to Canadian society.
    "Literacy is a proven gateway to increased learning and opportunity among
young people," said Sue Romyn, community relations manager, 3M Canada. "The
Stick With-it Literacy Tour is a natural extension of our commitment to
education and the development of young people to improve Canada's future
competitiveness."
    For a complete list of tour stops and dates, parent and educators are
encouraged to visit www.bradybrady.com.

    About 3M Canada:

    Established in 1951, 3M Canada Company was one of the first international
subsidiaries opened by 3M and remains one of the largest. 3M Canada's head
office and original manufacturing site is in London, Ontario where
approximately 1,000 of the company's 1,950 employees work. Other Ontario
plants are located in Toronto, Brockville, and Perth with one in Morden,
Manitoba. 3M has sales offices in major cities nationwide and a national
service network to support customers.

    About Brady Brady Inc.

    Brady Brady Inc. is the exclusive publisher for the bestselling Canadian
children's illustrated book series, Brady Brady. Mary Shaw (author) created
Brady Brady in 2000 to encourage her son to read. Together with Chuck Temple
(illustrator), the co-creators produced 13 sports-themed children's books for
readers aged four to eight including hockey, football and baseball. Scheduled
new releases over the next year expand into soccer and basketball. The series
is distributed internationally and is translated in French. Brady Brady Inc.
is based in Waterloo, Ontario. For more information visit www.bradybrady.com.




For further information:

For further information: Adam Moffat, Environics Communications, Phone:
(416) 969-2763, Email: amoffat@environicspr.com; Sarah Tattersall, 3M Canada,
Corporate Communications Manager, Phone: (519) 452-6035, Email:
setattersall@mmm.com

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