Porter Airlines introduces VIPorter frequent flyer program



    Passengers earn points beginning June 9, 2008

    MONTREAL, June 3 /CNW/ - Porter Airlines today announced its frequent
flyer program, VIPorter, as the latest benefit for its passengers. Starting
June 9, all registered Porter customers will begin earning VIPorter Points
each time they fly Porter. Points collected can be used to redeem
complimentary travel on Porter Airlines after as few as five one-way flights.
    The VIPorter frequent flyer program is distinguished by its simplicity in
accumulating and redeeming points. There are no blackout periods and seats are
allocated for VIPorter redemption up to a total of 10 per cent system
capacity. Redeemed flights include complimentary seat selection and convenient
change options.
    "VIPorter broadens Porter's premium offering and provides travellers with
realistic, attainable rewards," said Don Carty, chairman of Porter Airlines.
"Porter's approach to our frequent flyer program, much like our daily service
offering, will be a breath of fresh air in an industry bogged down in overly
complicated reward and redemption systems."
    A simple earning and redemption structure makes it easy to benefit from
the VIPorter program. After earning 7500 VIPorter Points, passengers may
redeem their points for a complimentary one-way flight anywhere Porter
Airlines flies. Porter's three fare classes earn points at different levels,
with 10-pack Porter Passes and group bookings also eligible for points as
detailed below:

    
    -------------------------------------------------------------------------
    Eligible fare type           Points Awarded             One-way flights
    (one-way flight)                                        required to earn
                                                            free flight
    -------------------------------------------------------------------------
    -   Firm Class               375                        20
    -   Porter Pass Firm
    -------------------------------------------------------------------------
    -   Flexible Class           750                        10
    -   Porter Pass Flexible
    -   Group booking
    -------------------------------------------------------------------------
    -   Freedom Class            1500                       5
    -   Porter Pass Freedom
    -------------------------------------------------------------------------
    

    "For the past 18 months, Porter has built a reputation for providing
convenience, speed and seamless service as part of the travel experience,"
said Robert Deluce, president and CEO of Porter Airlines. "Now, we've built
these fundamentals into VIPorter. Passengers will soon find out how
uncomplicated and truly rewarding a frequent flyer program can be."
    All passengers will continue to enjoy Porter's customer-focused approach
that includes business-friendly amenities in the Toronto lounge and
complimentary in-flight food and beverage service.
    Registered Porter passengers with an existing customer number may provide
it at the time of booking to collect VIPorter Points. Passengers who have not
yet registered are invited to sign-up online at www.flyporter.com or through
the call centre.

    About Porter Airlines

    Porter Airlines Inc. is a regional passenger carrier based at Toronto
City Centre Airport. The airline currently serves Toronto, Ottawa, Montreal,
Halifax and New York (Newark). Summer service includes Quebec City. Porter
plans to fly to at least 17 short-haul Canadian and U.S. destinations. Visit
www.flyporter.com or call (416) 619-8622 or (888) 619-8622 for more
information.





For further information:

For further information: Media contact: Brad Cicero, Porter Airlines,
(416) 619-8593 or (416) 629-5590; Sarah Himadeh, Edelman PR, (514) 844-6665
ext. 237, sarah.himadeh@edelman.com


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