Porsche Panamera makes its public debut in just 12 days



    
    Shanghai gets ready for Porsche's first built-from-the-ground-up sports
    car for four
    

    MISSISSAUGA, ON, April 8 /CNW/ - The world debut of the Porsche Panamera
is just around the corner. At 11:30 am on April 20, Porsche AG will present
the company's four-door Gran Turismo to the international public at Auto
Shanghai in China.
    "The Panamera will thrill aficionados of exclusive, sporting cars the
world over," said Porsche's President and Chief Executive Officer Dr. Wendelin
Wiedeking, adding that by presenting the car in Shanghai, the Company is
demonstrating its strong commitment to the up-and-coming Asian markets. "This
is a clear signal that we count on these markets and have full confidence in
their future economic potential."
    The increase in Porsche sales in Asia during the last fiscal year was
particularly significant, China alone accounting for customer deliveries of
some 7,600 units in fiscal year 2007/2008, a growth in sales of more than 140
per cent.
    Porsche's latest model series is of great strategic significance to the
Company. With the four-door Panamera, Porsche is making a strong move into the
luxury performance segment, appealing to customers who want the comfort and
spaciousness of a luxury sedan and also expect the performance of a Porsche.
With the Panamera, Porsche will reach new customers while offering existing
customers of the marque a whole new range of options.
    The segment which the Panamera competes extends from GT sports cars to
performance sedans, accounting in economically good times for a global volume
of approximately one million units a year. Porsche plans to sell an annual
average of at least 20,000 units of the Panamera worldwide throughout the
entire lifecycle of the car.
    The Panamera introduces a number of technical innovations in the premium
segment. Apart from the PDK (Porsche-Doppelkupplungsgetriebe) double-clutch
gearbox and the first fuel-saving start-stop system in conjunction with an
automatically-shifted transmission, highlights include Porsche's new adaptive
air suspension with additional air volume on-demand, as well as active
aerodynamics, with a multi-dimensional rear spoiler on the Panamera Turbo.
With a particular focus on fuel economy, the Panamera also features efficient
V8 engines with Direct Fuel Injection, intelligent lightweight construction
and other technical features which reduce frictional and hydraulic losses.
    Like the Cayenne, the new Panamera will be built at Porsche's plant in
Leipzig. It go on sale in Canada in October, with a starting price of $115,100
for the Panamera S. The all-wheel-drive Panamera 4S is priced at $120,300 and
the range-topping Panamera Turbo is $155,000.

    Note: Photos of the new Porsche Panamera are available to accredited
journalists in the Porsche Press Database at http://presse.porsche.de. Footage
material is available to registered users at
http://www.thenewsmarket.com/porsche.

    
    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/
    




For further information:

For further information: Laurance Yap, Manager, Public Relations, (905)
219-2195, laurance.yap@porsche.ca

Organization Profile

PORSCHE CANADA

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890