Toronto-based firm to offer Porsche an integrated brand solution
MISSISSAUGA, ON, Feb. 11 /CNW/ - Porsche Canada Ltd. (PCL) today
officially announced the selection of Yield, based in Toronto, as its
advertising agency effective immediately.
The selection of Yield followed an intensive eight-week selection process
involving five other Canadian agencies and three days of pitches. For these
meetings, each agency was given the assignment of developing a communications
strategy that projects and reflects the Porsche image and incorporates the
upcoming Porsche Panamera.
"We chose Yield because we feel their people have a clear understanding
of the Porsche brand," commented Jasmin Rawlinson, PCL's Director of
Marketing. "Yield demonstrated an outstanding strategic and research process
and uncovered the true essence of Porsche and the Porsche customer in Canada.
Their creative team performed at a world-class level and demonstrated true
passion for the brand."
Led personally by Brad Usherwood, CEO and Sally Swinamer, Account
Supervisor, Yield will provide PCL with communications strategy as well as
planning and creative work across all marketing disciplines, including
advertising, dealer promotions, direct mail, digital and events in French,
Chinese and English. GenesisVizeum will partner with Yield for media planning
and buying, while Republik will handle French communications in the Quebec
"To be associated with the greatest name in performance automobiles and
one that I am totally passionate about, is both humbling and a wonderful
challenge," said Usherwood. "We look forward to doing great work and growing
the brand in Canada."
For further information:
For further information: Laurance Yap, Manager, Public Relations, (905)