Pollard Banknote and Airstream(TM) Roll Out an Exciting Collaboration



    WINNIPEG, Nov. 22 /CNW/ - Pollard Banknote's recent licensing agreement
with Ohio-based Airstream Inc. allows lottery clients in the U.S. and Canada
to leverage a true innovator in the realm of leisure travel. Recently
celebrating its 75th anniversary, the company's Airstream(TM) trailers have
solidified their position as a cultural icon, successfully transcending that
industry in a way only a select few brands ever manage to achieve in their
respective fields.
    "Since their debut, Airstream(TM) products have been embraced as the
aspirational benchmark within their sector," said Sina Aiello, Director,
Licensed Products, Pollard Banknote. "And with the current rekindling of
interest in North American-made goods, we're convinced the positive
associations conjured up in connection with Airstream(TM) will encourage both
core and casual players to jump at the chance to live the life this brand
embodies."
    The first-ever company to apply aerodynamic principles to its trailers,
the distinctive construction - featuring an aluminum-shell exterior - heralded
the dawn of new era in design that is still employed today. An American
original, Airstream(TM) trailers began rolling down the roads in the 1930s
with an unrivalled attention to detail, culminating in a quality and luxury
that continue to set the contemporary standard.
    The Airstream(TM) tagline (Live more. See more. Do more.) urges a call to
action that combines a host of complementary elements certain to find a
welcome audience with instant ticket enthusiasts. It's vision that's sure to
converge with a lottery's own desire to stay on top of their game by offering
compelling products to players anxious to enhance their lifestyles.
    "Airstream(TM) has earned its place as a heritage brand that continues to
be relevant today," said Aiello. "These products have become fixtures in
movies, music videos, and television shows. And as a further indicator of
their social standing, they've even been showcased in major museums from San
Francisco to New York, as well as in the Smithsonian Institution."
    Airstream(TM) is Americana at its most appealing. Ultimately, the promise
inherent in owning one of these elite products is the same one driving
customers toward instant games: the freedom to live the life they want,
wherever and however they want to live it. With an Airstream(TM) ticket from
Pollard Banknote, lotteries can turn more of these aspirations into concrete
realities.
    Pollard Banknote offers a turnkey solution for licensed games, including
ticket design and manufacturing, prize structure consultation, merchandise
selection and fulfillment, publicity and promotional opportunities, and second
chance draw process management (including all customer service, Internet
marketing, and post-game analysis).

    About Pollard Banknote Limited Partnership

    Pollard Banknote Limited Partnership ("Pollard Banknote") is one of the
world's leading full-service lottery vendors and is a major supplier to North
America's charitable gaming industry. The firm manufactures instant tickets
and provides related programming, design, and marketing support. As well,
Pollard Banknote manufactures ticket vending machines, pull tab tickets and
bingo paper, and supplies lottery management services (including warehousing
and distribution). Established in 1907, the firm is owned by the Pollard
family and the Pollard Banknote Income Fund and currently serves more than 45
lotteries worldwide, including some of the largest and most respected
lotteries in the United States, Canada, Europe, Asia, and Central and South
America.

    About Pollard Banknote Income Fund

    Pollard Banknote Income Fund (TSX: PBL.UN) is an unincorporated, open-end
trust which owns 26.7% of Pollard Holdings Limited Partnership, which in turn
owns Pollard Banknote Limited Partnership.

    Forward-Looking Statements

    This press release may contain forward-looking statements relating to
expected future events and financial and operating results of the Pollard
Banknote Income Fund ("the Fund") or Pollard Holdings Limited Partnership that
involve risks and uncertainties. Actual results may differ materially from
management expectations as projected in such forward-looking statements for a
variety of reasons, including market and general economic conditions and the
risks and uncertainties detailed from time to time in the Fund's periodic
reports and registration statements filed with the Canadian securities
regulatory authorities. Due to the potential impact of these factors, the Fund
disclaims any intention or obligation to update or revise any forward-looking
statements whether as a result of new information, future events or otherwise,
unless required by applicable law.





For further information:

For further information: Gordon Pollard (gpollard@pbl.ca) or John
Pollard (jpollard@pbl.ca), Co-Chief Executive Officers, Phone: (204) 474-2323,
www.pollardbanknote.com


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