WINNIPEG, Sept. 18 /CNW/ - Pollard Banknote's recent multi-year licensing
agreement with Zorro Productions, Inc. allows lottery clients in the U.S. and
Canada to leave their "mark" with thrilling new instant games based on the
For over 85 years, the masked hero has been entertaining and inspiring
audiences of all ages and has been featured in everything from films,
television, and books to stage musicals and video games.
"Zorro(TM) presents the perfect fit within Pollard Banknote's portfolio
of licensed games," said Sina Aiello, Director, Licensed Products, Pollard
Banknote. "The multi-dimensional character offers true staying power and
cross-generational appeal for players clamoring for the kind of exhilarating
adventure only Zorro(TM) can promise."
Created in 1919 by writer Johnston McCulley, Zorro(TM) debuted on-screen
in the classic silent film The Mark of Zorro in 1920. The masked swordsman's
popularity was later cemented into worldwide pop culture in the 1950s with the
television series Zorro, which generated a merchandising bonanza and
extraordinary demand for Zorro(TM) products.
Today, the Zorro(TM) franchise is experiencing a marked resurgence,
spawned in part by the popular 1998 film The Mask of Zorro starring Antonio
Banderas, Anthony Hopkins and introducing Catherine Zeta-Jones, and its 2005
sequel The Legend of Zorro, again starring Banderas and Zeta-Jones. Most
recently, Zorro the Musical, featuring music by world-renowned artists The
Gypsy Kings, opened to rave reviews at the Garrick Theatre in London, England.
A remarkably popular Zorro-branded slot machine and the upcoming video
game The Destiny of Zorro, available exclusively for the Nintendo Wii, are
currently solidifying a lasting association with the gaming industry.
Pollard Banknote offers a completely integrated marketing solution for
licensed games, including ticket design and manufacturing, prize structure
consultation, merchandise selection and fulfillment, publicity and promotional
opportunities, and second chance draw process management (including all
customer service, Internet marketing, and post-game analysis).
About Pollard Banknote Limited Partnership
Pollard Banknote Limited Partnership ("Pollard Banknote") is one of the
world's leading full-service lottery vendors and is a major supplier to North
America's charitable gaming industry. The firm manufactures instant tickets
and provides related programming, design, and marketing support. As well,
Pollard Banknote manufactures ticket vending machines, pull tab tickets and
bingo paper, and supplies lottery management services (including warehousing
and distribution). Established in 1907, the firm is owned by the Pollard
family and the Pollard Banknote Income Fund and currently serves more than 45
lotteries worldwide, including some of the largest and most respected
lotteries in the United States, Canada, Europe, Asia, and Central and South
About Pollard Banknote Income Fund
Pollard Banknote Income Fund (TSX: PBL.UN) is an unincorporated, open-end
trust which owns 26.7% of Pollard Holdings Limited Partnership, which in turn
owns Pollard Banknote Limited Partnership.
This press release may contain forward-looking statements relating to
expected future events and financial and operating results of the Pollard
Banknote Income Fund ("the Fund") or Pollard Holdings Limited Partnership that
involve risks and uncertainties. Actual results may differ materially from
management expectations as projected in such forward-looking statements for a
variety of reasons, including market and general economic conditions and the
risks and uncertainties detailed from time to time in the Fund's periodic
reports and registration statements filed with the Canadian securities
regulatory authorities. Due to the potential impact of these factors, the Fund
disclaims any intention or obligation to update or revise any forward-looking
statements whether as a result of new information, future events or otherwise,
unless required by applicable law.
For further information:
For further information: Gordon Pollard (email@example.com) or John
Pollard (firstname.lastname@example.org), Co-Chief Executive Officers, Pollard Banknote,
Phone: (204) 474-2323, www.pollardbanknote.com