Pollard Banknote adds It's A Wonderful Life to licensed properties portfolio



    WINNIPEG, April 11 /CNW/ - Lotteries looking to inspire their players and
retailers can turn to Pollard Banknote and one of the most beloved films of
all time.
    The firm can now offer instant games in the United States and Canada
based on It's A Wonderful Life - a generation-spanning,
gather-round-the-television tradition for millions every holiday season.
    "It's A Wonderful Life has been a sentimental favorite for decades, a
film we all watch over the holidays," said Sina Aiello, Director, Licensed
Products, Pollard Banknote. "Enduring charm, a broad audience, and
life-affirming messages make it the perfect property for a holiday-season
launch."
    Pollard Banknote has acquired from Paramount Licensing the rights to use
elements from the film and associated trademarks. The firm has separately
acquired from the Estates of Jimmy Stewart and Donna Reed the rights to use
the likenesses of the film's two memorable leads.
    "With so many classic moments and unforgettable characters, the film
inspires a lot of creative options for instant ticket designs, such as a
multi-scene game," said Aiello.
    Along with its place in popular culture, It's A Wonderful Life occupies a
lofty position in the canon of American cinema. The film garnered five Academy
Award(R) nominations, including Best Picture and Best Actor (Jimmy Stewart).
It ranks No. 11 on the American Film Institute's list of Greatest American
Movies of All Time and is also on TIME Magazine's list of the 100 best films.
The United States National Film Preservation Board has selected the film for
preservation.
    Pollard Banknote offers a turnkey solution for licensed games, including
ticket design and manufacturing, prize structure consultation, merchandise
selection and fulfillment, publicity and promotional opportunities, and second
chance draw process management (including all customer service, Internet
marketing, and post-game analysis).

    About Pollard Banknote Limited Partnership

    Pollard Banknote Limited Partnership ("Pollard Banknote") is one of the
world's leading full-service lottery vendors and is a major supplier to North
America's charitable gaming industry. The firm manufactures instant tickets
and provides related programming, design, and marketing support. As well,
Pollard Banknote manufactures ticket vending machines, pull tab tickets and
bingo paper, and supplies lottery management services (including warehousing
and distribution). Established in 1907, the firm is owned by the Pollard
family and the Pollard Banknote Income Fund and currently serves more than 45
lotteries worldwide, including some of the largest and most respected
lotteries in the United States, Canada, Europe, Asia, and Central and South
America.

    About Pollard Banknote Income Fund

    Pollard Banknote Income Fund (TSX: PBL.UN) is an unincorporated, open-end
trust which owns 26.7% of Pollard Holdings Limited Partnership, which in turn
owns Pollard Banknote Limited Partnership.

    Forward-Looking Statements

    This press release may contain forward-looking statements relating to
expected future events and financial and operating results of the Pollard
Banknote Income Fund ("the Fund") or Pollard Holdings Limited Partnership that
involve risks and uncertainties. Actual results may differ materially from
management expectations as projected in such forward-looking statements for a
variety of reasons, including market and general economic conditions and the
risks and uncertainties detailed from time to time in the Fund's periodic
reports and registration statements filed with the Canadian securities
regulatory authorities. Due to the potential impact of these factors, the Fund
disclaims any intention or obligation to update or revise any forward-looking
statements whether as a result of new information, future events or otherwise,
unless required by applicable law.





For further information:

For further information: Gordon Pollard (gpollard@pbl.ca) or John
Pollard (jpollard@pbl.ca), Co-Chief Executive Officers, Phone: (204) 474-2323,
www.pollardbanknote.com; FOR MORE INFORMATION REGARDING PARAMOUNT LICENSING:
Please contact Larry McCallister, (323) 956-5184, or
larry_mccallister@paramount.com


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