Poll 'Uncovers' Quirky Canadian Sleep Habits Beneath the Sheets



    Gender, regional differences apparent when it comes to intimacy, snoring
    and stuffed animals

    TORONTO, Dec. 10 /CNW Telbec/ - Men sleep in the nude more frequently
than women, Quebecers are intimate more often than other Canadians, and 18- to
34-year-olds enjoy cuddling more than baby boomers, according to a recent poll
on Canadian sleep preferences commissioned by Sunbeam and conducted by
Harris/Decima.
    While 33 per cent of Canadians regularly sleep in the nude, the poll
revealed that men overwhelmingly prefer sleeping in the buff compared to women
(40 versus 23 per cent). Men also won out in the snoring category, with 47 per
cent of men snoring regularly (or admitting they do) versus only 33 per cent
of women.
    In an apparent gender reversal, 34 per cent of men prefer to cuddle
regularly with a partner, while only 24 per cent of women like to do so. The
poll also found that 18- to 34-year-olds were most likely (39 per cent) to
cuddle with a partner regularly compared to other age brackets (27 per cent
for both 35- to 54-year-olds and those over 55).
    Regionally, Quebecers come out ahead on two fronts. Quebecers prefer
sleeping in the nude more than other Canadians (37 per cent versus 34 per cent
of Ontarians, 31 per cent of Western Canadians and 25 per cent of Eastern
Canadians). Quebecers also take the prize for intimacy, with 68 per cent
indicating they are intimate on a regular basis, compared to 60 per cent of
Ontarians, 58 per cent of Westerners, and 57 per cent of Maritimers.
    "While we've uncovered some fun and amusing statistics with this survey,
we haven't lost sight of the fact that getting a good night's sleep is
imperative to our well-being," said Nadège Kéléchian, Director of Marketing
for Jarden Consumer Solutions. "Sleep is an important part of our business,
thus we hope that by continuing the dialogue on this subject, we will
encourage Canadians to investigate how they can get a better night's rest."

    Our beds, our havens

    "For many Canadians, the bed is a peaceful refuge, a place to spend
quality time alone, with family or with pets. It's a haven and we should take
time to outfit our beds with comfortable sheets, and cozy, warm bedding to
make the time we spend there, both asleep and awake, as relaxing as possible,"
added Kéléchian.
    In general, 31 per cent of Canadians spend at least one to three hours
per week in their beds, outside of time spent sleeping, with 12 per cent
spending four to five hours and nine per cent of Canadians spending six to
10 hours.
    Apart from sleeping, Canadians most frequently spend time in their beds
being intimate (61 per cent) and reading (59 per cent). Other popular
activities Canadians do in bed include watching television (35 per cent),
listening to music (12 per cent), spending time with pets (10 per cent)
spending time with kids (8 percent), eating (4 percent) and working (3 per
cent). Eleven per cent of Canadians indicate they only use their beds for
sleeping, with Maritimers indicating this most frequently (14 per cent).

    To sleep, perchance to dream (or speak, snore or steal)

    Unquestionably, Canadians spend the majority of their time in bed
sleeping. During the hours spent slumbering, however, we put our multi-tasking
skills to work with numerous nighttime activities:

    
    - Half of all Canadians are Tosser Turners, with men exhibiting the
      behaviour slightly more than women (52 per cent versus 48 per cent).
    - 41 per cent of Canadians become Freight Trains, snoring the night away.
      Men overwhelming lead the charge (47 per cent verses 33 per cent).
    - Sheet Stealers - 14 per cent of Canadians grab the sheets, with women
      in the majority (16 per cent compared to 12 per cent).
    - Couch / Bed Potatoes - 12 per cent of Canadians sleep with the
      television on (14 per cent of women and 11 per cent of men)
    - Pig in a blanket - 11 per cent of Canadians admit to hogging the bed,
      women more so than men (12 per cent versus 10 per cent).
    - Chatty Cathys - 10 per cent of Canadians talk in their sleep. Here,
      too, women take the lead (13 per cent compared to 9 per cent of men).
    - And three per cent of Canadians are Bear Huggers, sleeping with stuffed
      animals (five per cent of women compared to one per cent of men).
    

    Battle of the sexes

    Overall, women indicate a poorer quality of sleep than their male
counterparts, and typically prefer warmer sleeping environments, with 29 per
cent using extra blankets for warmth, versus only 15 per cent of men choosing
to do so. For couples (married or common law), room temperatures differences
were an issue for one in five Canadians (19 per cent).
    "Compromise is one of the most important aspects of a relationship, but
when it comes to bed temperature, couples are often on opposite sides of the
duvet," explained Kéléchian. "One of the benefits of Sunbeam(R) warming
blankets and mattress pads are the dual controllers, which allow sleep
partners to choose their own preferred sleep temperature for their 'side' of
the product.". It's a worthwhile investment to keep couples happy."

    About Sunbeam Products, Inc.
    ----------------------------

    Since the introduction of its first electric appliance in 1910, the
Sunbeam(R) brand has grown to a position of leadership in the consumer goods
industry, and offers families practical, affordable solutions for everyday
living. For over 50 years, Sunbeam has been the industry leader in warming
products, blending technology, comfort, performance and style. The company's
ultimate vision is to offer a wide range of choices that truly redefine how
the world sleeps. Sunbeam Corporation (Canada) Limited, the Canadian sales,
marketing and distribution office is located in Brampton, Ontario. For more
information on Sunbeam products, please visit www.sunbeam.com.

    About Jarden Consumer Solutions
    -------------------------------

    Jarden Consumer Solutions (JCS), a subsidiary of Jarden Corporation
(NYSE:  JAH), is a leading consumer products company that designs, manufactures
and markets, nationally and internationally, a diverse portfolio of consumer
products under such world-class brands as Bionaire(R), Crock-Pot(R),
FoodSaver(R), Health o meter(R), Holmes(R), Mr. Coffee(R), Oster(R),
Patton(R), Rival(R), Seal-a-Meal(R), Sunbeam(R) and VillaWare(R). JCS is
headquartered in Boca Raton, Florida, and employs more than 13,000 people
worldwide. JCS can be found on the Web at www.jardencs.com.

    About the poll: This poll was conducted by Harris/Decima between August 2
and 7, 2007 via an online panel (eVox) among a sample of 745 adult Canadians.
The margin of error is +/- 3.56 per cent.




For further information:

For further information: or to speak with a representative from Sunbeam:
Julie Lepsetz, Communications MECA, (514) 288-8500 x233, jlepsetz@meca.ca;
Suzanne Gold, Communications MECA, (416) 425-9143 x230, sgold@meca.ca

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