Poll shows a strong majority of canadians support made-in-canada television



    Producers, actors, writers, directors join together in support of
    Canadian Television Fund at CRTC Hearings

    OTTAWA, Feb. 4 /CNW Telbec/ - At today's CRTC hearings on the future of
the Canadian Television Fund (CTF), actors joined producers, writers and
directors to release results from a new poll showing that a strong majority
(71%) of Canadians believe it is important to have access to Canadian
television programming distinct from American programs. The poll also reveals
that an overwhelming majority of Canadians feel the government and cable and
satellite TV companies should invest resources to help ensure that Canadians
have access to television programs that reflect Canada and its people.
    The Harris/Decima poll shows that not only is it important to Canadians
to have access to Canadian programming that distinguishes itself from foreign
programs, they also want to be able to choose programming that reflects
national identity. Over three-quarters of Canadians (78%) say that it is
important to them to have a choice of television programs that reflect
Canadian society, values, and perspectives.
    The CTF plays an important and ongoing role in the funding of Canadian
television programming. Respondents were informed via the survey that the
"federal government spends a fraction of a percent of its budget on the
Canadian Television Fund, which is a national program that helps finance the
production of Canadian television programs." When asked their views after
being provided with this information, fully 86% agree that the government
should make this investment to help ensure that Canadians have access to
Canadian TV programs that reflect Canada and its people. Respondents were also
informed that cable and satellite TV providers are required to contribute a
small percentage of their revenues to the CTF in return for certain
protections and benefits they receive as part of their broadcast licenses.
More than three-quarters (82%) of Canadians agree with this policy. These
results demonstrate that Canadians strongly support the investment the
Government of Canada and cable and satellite TV providers make towards the
CTF.
    "An overwhelming majority of Canadians want and support Canadian
television programming that reflects their lives," said Guy Mayson, President
and CEO, CFTPA. "As producers, we work with Canadian actors, directors and
writers to bring to life Canadian stories - stories that would be impossible
to be told without the assistance of the Canadian Television Fund."
    "The poll reveals what we've always known: given the chance, our industry
makes great television that Canadians watch - from Little Mosque on the
Prairie, Slings and Arrows and ReGenesis, to Annie et ses Hommes, Les
Lavigueur, and Ramdam. Canadians want our stories reflected on their
television screens, and with a little help from the CTF they can become huge
successes," said Richard Hardacre ACTRA National President.
    "We have our own stories, our own perspectives, and a sense of humour
that is world- renowned," said Maureen Parker, Executive Director, Writers
Guild of Canada. "Canadian writers and Canadian programs succeed by telling
stories that speak to and captivate our own national audiences. These stories
also resonate with audiences internationally. We achieve this with thanks in
part to the essential funding support the industry receives from the Canadian
Television Fund."
    "Television has great power to communicate meaningfully and directly with
Canadians and, as we've established here today, that communication runs both
ways," said Alan Goluboff, President, Directors Guild of Canada. "Canadians
want to hear their own voices, see their own faces and share in their common
experiences. With CTF support and the tremendous talent in our production
community we are able to deliver that programming and offer audiences more
choice."
    Representatives from the Canadian television production industry are in
Ottawa to voice their support for the continuation of the public-private
partnership that is the Canadian Television Fund. The CRTC is holding hearings
on the future of the Fund. The CTF is funded in part by the Department of
Canadian Heritage and in part through a small percentage of revenues from
cable and satellite providers. The CTF allocates funding envelopes through a
specific funding formula to Canadian broadcasters. Television producers then
apply for funding to create and produce their programs.
    The Harris/Decima poll was commissioned by DGC, WGC, ACTRA, and CFTPA. It
was conducted between January 10 and January 21, 2008 via Harris/Decima's
weekly teleVox omnibus survey. 2,038 people were surveyed across Canada over a
two-week period. A sample of the same size has a margin of error of 2.2%,
19 times out of 20.

    ACTRA (Alliance of Canadian Cinema, Television and Radio Artists) is a
national organization of professional performers working in the
English-language recorded media in Canada. ACTRA represents the interests of
21,000 members across Canada - the foundation of Canada's highly acclaimed
professional performing community.

    The Canadian Film and Television Production Association (CFTPA) is a
non-profit trade organization that works on behalf of almost 400 companies
engaged in the production and distribution of English-language television
programs, feature films, and interactive media products in all regions of
Canada.

    The Directors Guild of Canada (DGC) is a national labour organization
that represents over 3,800 key creative and logistical personnel in the film
and television industry covering all areas of direction, design, production
and editing. The DGC negotiates and administers collective agreements and
advocates extensively on issues of concern for members including Canadian
content conditions, CRTC regulations and ensuring that funding is maintained
for Canadian film and television programming.

    The Writers Guild of Canada (WGC) represents more than 1,800
English-language professional screenwriters across Canada who create the
distinctly Canadian entertainment we enjoy on our televisions, movie screens,
radios and computers - such as dramatic TV series and movies, feature films,
documentaries, animation programs, comedy and variety series, children's and
educational programming, radio drama, corporate videos and digital media
productions.




For further information:

For further information: Jeff Brinton, Director of Communications and
Media, Canadian Film and Television Production Association, (613) 233-1444 ex
227, jeff.brinton@cftpa.ca; Lisa Mahal, Communications Manager, Directors
Guild of Canada, (416) 482-6640 x 251, Cell: (416) 420-3431, lmahal@dgc.ca;
Susan Ponting, ACTRA National Public Relations, (416) 644-1519, Cell: (416)
897-7028, sponting@actra.ca; David Kinahan, Director of Communications Writers
Guild of Canada, (416) 979-7907, d.kinahan@wgc.ca

Organization Profile

CANADIAN FILM AND TELEVISION PRODUCTION ASSOCIATION

More on this organization

ALLIANCE OF CANADIAN CINEMA, TELEVISION AND RADIO ARTISTS (ACTRA)

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