Polaris Music Prize announces Sirius Satellite Radio Canada as presenting sponsor, and Long List, Short List and gala dates for 2009.



    TORONTO, May 25 /CNW/ - Steve Jordan, Executive Director of the Polaris
Music Prize, today announced SIRIUS Satellite Radio Canada as the new
presenting sponsor for the 2009 Polaris Music Prize. SIRIUS has been a
supporting sponsor of Polaris since 2007 and has broadcast the event live to a
North American audience on satellite radio for the past two years.
    "With their unwavering support for Canadian talent in general and
specifically the Polaris Music Prize, we feel having SIRIUS as our number one
sponsor is not only a natural progression but a perfect fit. We are excited to
be working together to bring the music of our nominees and winner to an even
wider audience," said Jordan.
    "The Polaris Prize is truly one of the most respected honours for artists
in Canada," said Andreanne Sasseville, Director of Canadian Content
Development and Industry Relations, SIRIUS Canada Inc. "SIRIUS is thrilled to
continue its support for Polaris and to once again broadcast the event live to
SIRIUS listeners throughout Canada and the U.S."
    The Polaris Music Prize awards $20,000 to the artist who creates the
Canadian album of the year. It is judged solely on artistic merit, without
consideration of genre or record sales. Past winners have been Final Fantasy
for He Poos Clouds (2006), Patrick Watson for Close To Paradise (2007) and
Caribou for Andorra (2008).
    Jordan also revealed the key dates for the coveted award's 4th annual
celebration. The Long List of 40 titles, which is sponsored by The Canada
Council for the Arts, will be announced June 15. The Short List of 10 nominees
will be revealed at a July 7 media conference at The Drake Hotel in Toronto.
This year's gala will be held on Monday, September 21 at a Toronto location to
be announced.
    The Long List and Short List are determined by an independent jury of 190
Canadian music journalists, broadcasters and music bloggers from across
Canada. Eleven people are selected from the larger jury pool to serve on the
grand jury. The grand jury will convene the night of the 21st during the gala
to select the 2009 Polaris Music Prize winner.
    The eligibility period for the 2009 Polaris Music Prize runs from June 1,
2008 to May 31, 2009.

    About the Polaris Music Prize

    The Polaris Music Prize is a not-for-profit organization that annually
honours, celebrates and rewards creativity and diversity in Canadian recorded
music by recognizing, then marketing the albums of the highest artistic
integrity, without regard to musical genre, professional affiliation, or sales
history, as judged by a panel of selected music critics. For further
information, visit www.polarismusicprize.ca or
www.myspace.com/polarismusicprize.

    About Sirius Canada

    SIRIUS is Canada's number one choice for satellite radio with 120
full-time channels broadcast from studios in Vancouver, Toronto, Montreal and
New York. SIRIUS offers 100% commercial-free music plus premium sports, news,
talk and entertainment programming from North America's most recognizable and
respected personalities and brands. SIRIUS offers listeners unparalleled
coast-to-coast signal coverage and digital quality sound broadcast from three
high-orbit satellites.
    Click on www.sirius.ca to listen to SIRIUS live, or to purchase a SIRIUS
radio and subscription.





For further information:

For further information: Polaris Music Prize Contact: Joanne
Setterington, Indoor Recess, (416) 703-5217, joanne@indoorrecess.com; Polaris
Music Prize contact (Quebec): Elise Casavant, (514) 915-4615,
elise@beatmarket.ca; Sirius Canada Contact: Jeff Roman, SIRIUS Canada, (416)
513-7434, jroman@siriuscanada.ca

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