Polaris Introduces New Snowmobile Line-Up That Allows Riders to Climb Higher, Take Tighter Turns and Ride Farther



    New Model Year Machines Build on Polaris' Industry Leading Ride and
Handling Excellence

    MINNEAPOLIS, March 14 /CNW/ - Polaris Industries (NYSE:  PII), recognized
for inventing the sport of snowmobiling more than 50 years ago, today
announced the addition of four all new snowmobile models, improved IQ(R)
Independent Front Suspension (IFS), a new RAW Hybrid chassis and new 136 inch
coupled performance and comfort rear suspension at its annual meeting in
Atlanta.

    In every segment, snowmobile riders are demanding instant acceleration,
all-day comfort, superior handling, the latest technology and rugged
reliability. Again this year, Polaris has listened to the voice of the
customer and delivered on riders' wants with its new 2008 model line-up that
builds on the company's industry-leading ride and handling expertise. The new
models include: the new IQ(R) Shift, the 800 Dragon RMK 163 inch and 155 inch
deep snow models and the 600RR.

    "Snowmobiles are Polaris' heritage and with a company full of snowmobile
enthusiasts, we know how to make a good day on the snow a great day," said Tom
Tiller, CEO, Polaris Industries. "We're committed to being a leader in the
snowmobile industry and are confident that the new products we announced today
are the smoothest, most innovative rides available."

    Polaris' customer-focused, innovative products are available to customers
now via the preseason Snow Check order program and will arrive in dealer
showrooms in the fall of 2007.

    Polaris Innovation

    The strong ride and handling heritage Polaris has built its name on is
taken to the next level in 2008 with three exciting advancements: improvements
to the industry leading Polaris IQ(R) Independent Front Suspension (IFS); the
introduction of the new RAW Hybrid chassis; and the new fully-coupled 136 inch
IQ performance rear suspension.

    Throughout the 2008 line-up, the IQ IFS is improved with new ski spindles
that lighten steering effort by 15 percent and lessen unsprung weight by
approximately one pound. The RAW Hybrid chassis is incorporated into all 2008
performance models, with the exception of the IQ Turbo, and can be found in
all of the 2008 crossover models. The RAW Hybrid chassis has eliminated the
radiator and instead utilizes cooling extrusions that run the full length of
the tunnel for improved cooling and enhanced tunnel rigidity, while virtually
eliminating up to 40 pounds of snow and ice build-up.

    New Models for 2008

    The 2008 Polaris line-up reflects Polaris' commitment to delivering
winning performance and exceptional value with an all new race replica for the
hardcore elite riders, two all new deep snow models and an all new IQ Shift
model that offers unbelievable performance at an unbelievable price.

    Deep Snow

    Deep snow riders need specialized, lightweight, high-performance sleds.
Engineered by serious mountain riders, Polaris' 2008 deep snow models feature
the ideally balanced RAW RMK chassis and a superior power-to-weight advantage,
taking deep snow performance to the next level. Several refinements for 2008
reduce overall weight, including the improved IQ IFS, the new lightweight RAW
Freestyle seat that makes it easy for riders to sit, stand and sidehill and a
narrower fuel tank that contributes to improved ergonomics.

    Polaris introduced two all new deep snow models, the new 800 Dragon
RMK155 and the 800 Dragon RMK 163. These sleds combine the Polaris RAW RMK
chassis, even lighter for 2008, and the all new 154-Hp 800 mono-block twin
engine, which enables riders to climb higher and go deeper than ever before.

    A new series 5.1 track has also been added to Polaris' 2008 offerings.
The Series 5.1 track has an optimized lug pattern, delivering 19 percent more
forward lug contact with the snow versus the Series 5.0 track and is featured
on all of the 155 and 163 models. The new 163 inch length track strikes the
ideal balance between flotation and nimble handling.

    Race Replica

    For nearly a half-century, Polaris' race team has come out on top and now
Polaris extends this racing success to customers with the all new 2008 600RR.
For the first time ever, a true race-platform sled is being made available to
extreme recreational riders. Essential for dominating extreme terrain, the
2008 600RR is built to land the biggest jumps and handle the wickedest
terrain.

    The 600RR includes an actual Polaris factory race sled chassis with a
fire-breathing 600 HO engine. The machine is light, well-balanced and industry
leading with IQ(R) Race front and rear suspension. The genuine factory race
sled chassis features the IQ Race steering system with hook-end handlebars,
and the IQ Race seat makes it easy for a rider to stand and move in the
"cockpit" during aggressive riding. All that's missing from this sled is a
race number.

    Crossover

    Optimized on-trail performance and off-trail versatility is brought to
life more clearly than ever with the new breed of SwitchBack models. A new IQ
136 fully coupled rear suspension allows the new SwitchBack models to deliver
optimum acceleration, braking and bump absorption. The new lightweight RAW
Hybrid Chassis eliminates the radiator and increases strength and balance for
demanding riders.

    The 2008 Crossover models come with a choice of powerful engines
including the 600 and 700 HO Cleanfire(TM) twin and the Turbo (four-stroke)
with improved extreme-cold starting capabilities, enhanced power delivery and
quicker acceleration. All SwitchBack models feature the new Freestyle seat and
a standard 1.25 RipSaw track.

    The 700 Dragon SwitchBack and 600 Dragon SwitchBack feature exclusive
Dragon equipment and graphics packages. Among their special Dragon features
are: new, premium Ryde FX Air 2.0 springless shocks in the IQ IFS; flat
handlebar mounted atop a 5.25 inch riser for optimal leverage and control;
adjustable handlebar hooks; mountain grab bar; chrome windshield; and Indy Red
hood with exclusive Dragon graphics.

    Performance

    Race inspired attitude is what Polaris delivers with its 2008 performance
sleds, offering riders the lean, agile, quick, sleek and aggressive machines
they demand. Polaris' 2008 performance sleds continue Polaris' trail and bump
absorption dominance with improved handling, ergonomics and acceleration. All
of Polaris' 2008 performance models, with the exception of the IQ Turbo, boast
the RAW Hybrid chassis and improved IQ IFS. All IQ 121 models feature larger
7.25 inch diameter rear idler wheels for increased top speed and with the
exception of the IQ Turbo, all have the new Freestyle seat, which is narrow
and firm in front and soft and wide in the rear making transitions between
sitting and standing easier.

    All new for 2008 is the IQ(R) Shift. The IQ Shift is a stealthy,
no-graphics model that offers riders the optimal combination of best in class
performance and industry leading suspension technology with IQ IFS and IQ rear
suspension. The IQ Shift is an incredible value with an MSRP of just $6,999
(U.S.) / $8,999 (CAN) allowing riders the flexibility to personalize it with
custom features.

    Another enhancement for 2008, the IQ Turbo's FST (Four-Stroke Turbo)
engine has been improved for easier extreme cold starting, superior power
delivery and quicker acceleration, all winning features for serious
performance riders.

    Touring

    Polaris' 2008 luxury touring models offer comfort, premium features,
convenience and performance on demand, just as riders have requested. All new
for 2008, Polaris offers fully-coupled 136 inch comfort suspension that
delivers excellent solo rider comfort and significantly improved comfort for
2-up riding. The chassis delivers a consistently smooth, comfortable ride for
a wider range of loads with minimal adjustments required. The improved IQ IFS
handles easier than ever, ensuring that luxury touring riders have a great day
on the snow. In addition, new handlebar-mounted mirrors, incorporated on most
2008 models, provide superior visibility without vibration.

    Utility

    The tough and dependable Widetrak LX features several functional
improvements for 2008 that make it tougher, harder working and smoother
riding. Widetrak LX performance is enhanced by the new hydraulic brake, new
high-flotation Gripper(TM) skis, new tipped-up rear tunnel close-off for
improved snomobility, particularly for reverse driving, and a new, more
comfortable seat with greater underseat storage and an adjustable backrest.

    For 2008, Polaris introduces the all new 340 Transport for riders seeking
a dependable, tough, rugged sled with enhanced comfort, improved performance
and outstanding versatility. The 340 Transport features a proven reliable,
fan-cooled, 36-hp Polaris 340 twin engine with twin carburetors and is built
on the EDGE chassis.

    Trail Sport/Kids

    Young riders and new riders need a safe, reliable yet fun introduction to
the sport and Polaris delivers with three model options in its 2008 line-up.

    The Polaris 120 is designed to introduce young riders to snowmobiling and
for 2008, this machine's features include a 120cc engine, a keyed ignition and
a safety tether. The 120 model is available in black with white/silver flames
and pink with white/ silver flames. At its appealing price-point, the 340
delivers outstanding value and the Polaris SuperSport gives young riders the
feeling they're on a performance model with a sporty, proven, fan-cooled
engine and industry-leading ergonomics.

    PURE Polaris

    Polaris snowmobile engineers spend countless hours riding every winter.
They demand comfortable, high-performance apparel that keeps them warm and
dry. New for the 2008 model year, Polaris is the only snowmobile brand to
exclusively feature eVent(R) Direct Venting Technology. eVent fabric offers a
new standard in waterproof-breathable performance that keeps riders dry
"inside and outside." Faster than, Gore-Tex, eVent immediately begins moving
sweat directly to the outside of the fabric, ensuring rider comfort and
provides superior protection against wind and exterior moisture. For 2008,
Polaris is offering a Mountain eVT jacket and Mountain eVT bib.

    About Polaris

    With annual 2006 sales of $1.7 Billion, Polaris designs, engineers,
manufactures and markets snowmobiles, all-terrain vehicles (ATVs), Victory
motorcycles and the Polaris RANGER for recreational and utility use.

    Polaris is a recognized leader in the snowmobile industry; and one of the
largest manufacturers of ATVs in the world. Victory motorcycles, established
in 1998 and representing the first all new American-made motorcycle from a
major company in nearly 60 years, are rapidly making impressive in-roads into
the motorcycle cruiser marketplace. Polaris also enhances the riding
experience with a complete line of Pure Polaris apparel, accessories and
parts, available at Polaris dealerships.

    Polaris Industries Inc. trades on the New York Stock Exchange under the
symbol "PII," and the Company is included in the S&P Small-Cap 600 stock price
index.

    Information about the complete line of Polaris products, apparel and
vehicle accessories is available from authorized Polaris dealers or anytime
from the Polaris homepage at www.polarisindustries.com.

    Editor Note: For photography requests, please contact Kris Oleson at
(952) 346-6252 or koleson@webershandwick.com.




For further information:

For further information: Weber Shandwick Kris Oleson, 952-346-6252 or
Polaris Industries Marlys Knutson, 763-542-0533

Organization Profile

POLARIS INDUSTRIES INC.

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