Polar Ice launches Maple Vodka for Canada Day



    Distinctly Canadian flavour infused into the true spirit of Canada Day

    TORONTO, June 24 /CNW/ - Raise a glass of Canada this Canada Day with
Polar Ice's newest flavours; Northern Maple and Arctic Berry.
    Polar Ice, Canada's premium vodka, has created two new, distinctly
Canadian-flavoured vodkas just in time for Canada Day. Infused with the
"essence of Canada", Northern Maple and Arctic Berry boast all-natural
flavours found exclusively in Canada:
    Arctic Berry features an exclusive blend of Huckleberry, as found in
Nova Scotia, and all natural raspberry flavours. Awarded the Silver Medal at
the 2008 San Francisco World Spirits Competition
    Northern Maple boasts the quintessentially Canadian flavour of real Maple
syrup. Awarded the Gold Medal at the 2008 San Francisco World Spirits
Competition
    For those honouring Canada's 141st birthday with a celebration at home,
Canadians can now serve their guests cocktails that embody a true Canadian
spirit:

    
        ---------------------------------------------------------------------
        Arctic Iced Tea

        Fill a tall glass with ice. Add 1 oz. Polar Ice Arctic Berry(R),
        4 oz. lemon iced tea. Stir to mix and garnish with a lemon slice.

        O Canada

        Fill a rocks glass with ice. Add 1 oz. Polar Ice Northern Maple(R),
        4 oz. pear juice and 2 oz. cranberry juice. Stir to mix and garnish
        with a pear slice.
        ---------------------------------------------------------------------
    

    Those celebrating in the nation's Capital this Canada Day are invited to
an exclusive cocktail preview at The Standard Luxury Tavern (Two locations:
360 Elgin Street and 89 Clarence Street). A small quantity of Polar Ice Vodka
Arctic Berry and Polar Ice Vodka Northern Maple will be available for patriots
to enjoy on Canada Day weekend.

    Price and Availability:
    -----------------------
    Polar Ice Artic Berry and Polar Ice Northern Maple vodkas are available
at liquor retailers in Alberta and Ontario ($24.45/750mL). The new flavours
will be available in other Canadian markets later this summer.

    About Polar Ice Vodka
    ---------------------
    Polar Ice, the number one Canadian Vodka, is quadruple distilled and
triple filtered using a proprietary process known as Pressurized Extractive
Distillation to produce an exceptionally smooth, clean vodka.





For further information:

For further information: Simon Hancock, Harbinger,
shancock@harbingerideas.com, (416) 960-5100 x.264

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