Points.com welcomes Icelandair's Saga Club Program
TORONTO, June 5 /CNW/ - Points International Ltd. (PIL) (TSX: PTS; OTCBB:
PTSEF) - owner and operator of the world's leading reward-management portal,
Points.com - is pleased to welcome its newest international partner,
Members of the Icelandair Saga Club Award Program will now be able to
Swap Award Points with other loyalty programs and Redeem their Award Points
for merchandise through Points.com. In addition, Saga Club members will soon
be able to buy Award Points for themselves, purchase Award Points as a gift,
and share Award Points with others.
"We are excited to offer Icelandair's Saga Club members more ways to
manage their Award Points," said Points International CEO Rob MacLean. "By
giving members the opportunity to make the most out of their rewards, we are
helping to provide more value for Saga Club members and create increasingly
loyal customers for Icelandair."
"We welcome Points.com as our new partner," said Icelandair CEO Mr. Jsn
Karl Slafsson. "This new partnership is a part of the continuing work to offer
our Saga Club members improved service with new and exciting possibilities for
using their points. We are looking forward working with Points.com and are
sure our members will welcome the additional service we can now provide."
With this new partnership, Points International will take a principal
role in the operations, marketing and commercial transaction support for these
"By providing a full service solution for our partners, we are able to
leverage our expertise developed through working with the world's leading
Loyalty Programs to the benefit of Icelandair and Saga Club," said MacLean.
As part of the launch, Icelandair and Points.com will be offering Saga
Club members a sweepstakes, with the chance to win one of three prizes of
70,000 Award Points each. Details of the contest will be at www.points.com
after June 7th, 2007.
About Points International Ltd.
Points International Ltd. is owner and operator of Points.com, the
world's leading reward-program management portal. At Points.com consumers can
Swap, Earn, Buy, Gift, Share and Redeem miles and points from more than 25 of
the world's leading reward programs. Participating programs include American
Airlines AAdvantage(R) program, American Express(R) Membership Rewards(R),
Aeroplan(R), AsiaMiles(TM), Cendant TripRewards(R), Delta SkyMiles(R), Gold
Points Reward Network, InterContinental Hotels Group's Priority Club(R)
Rewards, and S&H greenpoints. Redemption partners include Amazon.com(R) and
Icelandair in 2007 celebrates 70 years of aviation. The airline is the
largest subsidiary of the Icelandair Group, a holding company with
10 independent subsidiaries focused on the airline and tourism sectors.
Icelandair Group is listed on the Icelandic stock exchange (ICEX) as ICEAIR.
Icelandair operates from Boston, New York-JFK, Baltimore/Washington,
Minneapolis/St. Paul, Orlando Sanford and now Halifax. In addition to
Reykjavik, Icelandair services destinations in Scandinavia (Copenhagen,
Helsinki, Gothenburg, Stockholm, Oslo, Bergen); Great Britain (London,
Manchester, Glasgow); and Continental Europe (Amsterdam, Barcelona, Berlin,
Frankfurt, Madrid, Milan, Munich, Paris) through the airline's hub in Iceland.
For further information:
For further information: For investor relations: Anthony Lam, Chief
Financial Officer, Points International Ltd., (416) 596-6382,
email@example.com; Allyson Pooley, Integrated Corporate Relations, (310)
954-1100, Allyson.Pooley@icrinc.com; Mr. Guojsn Arngrmmsson, Vice President
PR, Icelandair Group, +354-5050 393, firstname.lastname@example.org; Corporate website:
www.points.com/corporate; For partnerships and other inquiries: Peter
Lockhard, Senior Vice President Partners, Points International Ltd., (416)