Points International Reports Strong Growth in Transaction Volume in December Driving Momentum into 2008



    TORONTO, Jan. 14 /CNW/ - Points International Ltd. (TSX: PTS; OTCBB:
PTSEF), the world's leading loyalty reward solutions provider and owner of the
Points.com portal, today released its business metrics for the month of
December and fourth quarter of 2007. For December, the Company reported a 37%
year-over-year increase in overall points/miles transacted. The record
1.1 billion points/miles transacted in December brings the cumulative
points/miles transacted up 47% year-over-year to 34 billion. In the fourth
quarter of 2007, overall points/miles transacted increased 47% year-over-year
to 3.1 billion points/miles, more than 20% higher than any previous quarter.
    "2007 was an exceptional year and we experienced strong momentum in
activity across our platform, as we focused on expanding our partner
relationships and improving the performance of our installed products," said
Rob MacLean, Chief Executive Officer of Points International. "During 2007 we
began to unlock the value of our platform. Our record traffic this quarter
provides a strong finish to 2007 and reconfirms our confidence in our
previously stated expectations for 2008 while we continue to assist in driving
growth and engagement in many of the world's largest and most successful
loyalty programs."
    As previously announced, Points will provide business metrics on a
quarterly rather than on a monthly basis moving forward.

    
    Highlights of December and Fourth Quarter Metrics:

    -   Points/miles transacted by Private Branded Channels increased 40%
        year-over-year in December to a record 907 million.
    -   For the fourth quarter, points/miles transacted by Private Branded
        Channels grew by 50% year-over-year to a record 2.6 billion, bringing
        cumulative points/miles transacted to 30.0 billion.
    -   In December, Points/miles transacted by Points.com Channels grew
        approximately 25% year-over-year to 181.9 million.
    -   For the fourth quarter, Points/miles transacted by Points.com
        Channels grew approximately 58% sequentially and increased 32% year-
        over-year to a record 532.1 million.
    -   Cumulative points/miles transacted reached approximately 4.1 billion
        on the Points.com Channels, a 58% increase year-over-year.
    -   The Company registered 22,500 users during December, adding
        79,000 registered users in the fourth quarter and bringing cumulative
        registered users on Points.com to just over 1.8 million.


                          Points International Ltd.
                               Business Metrics

                                                  Dec-07               Dec-07
                                                    vs.                  vs.
                         Dec-07          Nov-07   Nov-07      Dec-06   Dec-06
                     --------------------------------------------------------
    TOTAL ALL
     CHANNELS

      Points/Miles
       Transacted    1,088,772,205   1,020,314,514   7%     795,458,762  37%
      No. of
       Points/Miles
       Transactions        119,732         101,750  18%         105,177  14%
      Cumulative
       Points/Miles
       Transacted   34,100,621,373  33,011,849,168   3%  23,171,209,430  47%

    PRIVATE BRANDED
     CHANNELS

      Points/Miles
       Transacted      906,894,650     815,706,941  11%     649,494,713  40%
      No. of
       Points/Miles
       Transactions        111,026          90,969  22%          94,909  17%
      Cumulative
       Points/Miles
       Transacted   30,026,427,100  29,119,532,450   3%  20,598,370,429  46%

    POINTS.COM
     CHANNELS

      Points/Miles
       Transacted      181,877,555     204,607,573 -11%     145,964,049  25%
      No. of
       Points/Miles
       Transactions          8,706          10,781 -19%          10,268 -15%
      Cumulative
       Points/Miles
       Transacted    4,074,194,273   3,892,316,718   5%   2,572,839,001  58%
      Cumulative
       Registered
       Users             1,840,591       1,818,352   1%       1,531,449  20%



                                                   Q4/07                Q4/07
                                                    vs.                  vs.
                          Q4/07           Q3/07    Q3/07       Q4/06    Q4/06
                     --------------------------------------------------------
    TOTAL ALL
     CHANNELS

      Points/Miles
       Transacted    3,108,768,739   2,557,294,607  22%   2,119,084,361  47%
      No. of
       Points/Miles
       Transactions        329,567         275,687  20%         251,926  31%
      Cumulative
       Points/Miles
       Transacted   34,100,621,373  30,991,852,634  10%  23,171,209,430  47%

    PRIVATE BRANDED
     CHANNELS

      Points/Miles
       Transacted    2,576,661,344   2,219,840,590  16%   1,715,495,110  50%
      No. of
       Points/Miles
       Transactions        302,386         255,647  18%         223,148  36%
      Cumulative
       Points/Miles
       Transacted   30,026,427,100  27,449,765,756   9%  20,598,370,429  46%

    POINTS.COM
     CHANNELS

      Points/Miles
       Transacted      532,107,395     337,454,017  58%     403,589,251  32%
      No. of
       Points/Miles
       Transactions         27,181          20,040  36%          28,778  -6%
      Cumulative
       Points/Miles
       Transacted    4,074,194,273   3,542,086,878  15%   2,572,839,001  58%
      Cumulative
       Registered
       Users             1,840,591       1,762,429   4%       1,531,449  20%
    

    Points International's business metrics can be found on the Investor
Relations section of the Company's website at:
http://www.points.com/static/corporate/investor_overview.html

    About Points International Ltd.

    Points International Ltd. is the owner and operator of Points.com, the
world's leading reward-program management portal. At Points.com consumers can
Swap, Earn, Buy, Gift, Share and Redeem miles and points from more than 25 of
the world's leading reward programs. Participating programs include American
Airlines AAdvantage(R) program, American Express(R) Membership Rewards(R),
Aeroplan(R), AsiaMiles(TM), Cendant TripRewards(R), Delta SkyMiles(R), Gold
Points Reward Network, InterContinental Hotels Group's Priority Club(R)
Rewards, and S&H greenpoints. Redemption partners include Amazon.com(R) and
Starbucks.
    Website: http://www.points.com

    Safe Harbor Statement

    This press release contains forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995, as amended and
forward-looking information within the meaning of the "safe harbor" provisions
of applicable Canadian provincial securities legislation (collectively
"forward-looking statements"). These forward-looking statements relate to our
objectives, strategic plans and business development goals and may also
include other statements that are predictive in nature or that depend upon or
refer to future events or conditions and can generally be identified by words
such as "will", "may", "expects," "anticipates," "intends," "plans,"
"believes," "estimates" or similar expressions. In addition, any statements
that refer to expectations, projections or other characterizations of future
events or circumstances are forward-looking statements. These statements are
not historical facts but instead represent only the Company's expectations,
estimates and projections regarding future events.
    Although the Company believes the expectations reflected in such
forward-looking statements are reasonable, the forward-looking statements are
not guarantees of future performance, involve certain risks and uncertainties
that are difficult to predict. Undue reliance should not be placed on such
statements. Certain material factors, assumptions or estimates are applied in
making forward-looking statements. Known and unknown factors could cause
actual results to differ materially from those expressed or implied in such
statements. Important factors that could cause actual results to differ
materially are referred to in the body of this news release and also include
the risks and uncertainties discussed herein, the matters set forth under
"Risks and Uncertainties" contained in the Company's Annual Information Form
filed with applicable securities regulators and the factors detailed in the
Company's other filings with applicable securities regulators, including the
factors detailed in the Company's annual and interim financial statements and
the notes thereto. Readers of this press release are cautioned that
forward-looking statements are not guarantees of future performance.
    The Company does not undertake any obligation to update or release any
revisions to these forward-looking statements to reflect events or
circumstances after the date of this press release or to reflect the
occurrence of unanticipated events, except as required by law.





For further information:

For further information: Anthony Lam, CA, CFO, Points International
Ltd., (416) 596-6382, anthony.lam@points.com; Alex Wellins or Brinlea Johnson,
The Blueshirt Group, (415) 217-7722, alex@blueshirtgroup.com

Organization Profile

POINTS INTERNATIONAL LTD.

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