Points International Offers New Way to Collect BA Miles



    - Company Extends British Airways Relationship with an e-Store Offering

    TORONTO, Dec. 20 /CNW/ - Points.com, the world's leading
reward-management portal owned and operated by Points International Ltd. (TSX:
PTS; OTCBB: PTSEF) today announced the expansion of its partnership with
British Airways (BA) with the introduction of the BA Miles e-Store.
    The BA Miles e-Store, jointly developed by Points.com and Loyalty
Ventures, allows the airline's most loyal customers to earn miles when they
buy online at over 100 retailers including johnlewis.com, HMV.com,
comet.co.uk, waterstones.com and applestore.co.uk. Executive Club members will
also be able to compare prices of products across retailers.
    Customers can access the retailers' website through their online
Executive Club account and will be awarded between two and 12 BA Miles per
pound spent, depending on the retailer.
    "We are pleased to work with one of the world's premier Airlines, to
create the BA Miles e-Store," said Points International CEO Rob MacLean.
"British Airways is a strong partner and for the last three years, we have
been working with them to power their successful Purchase and Gift BA Miles
application. We continue to be impressed by our partners' efforts to add value
to members through a number of various offerings such as the development of an
e-Store."
    Stuart Beamish, head of loyalty at British Airways, said: "By adding
eStore to 15 airline partnerships and 25 other Executive Club partners, we now
offer BA Miles collectors the chance to enjoy greater rewards than ever
before".
    "As they buy their Christmas gifts, customers are also getting something
back for themselves and can look forward to a break in the New Year."

    About Points International Ltd.

    Points International Ltd. is owner and operator of Points.com, the
world's leading reward-program management portal. At Points.com consumers can
Swap, Earn, Buy, Gift, Share and Redeem miles and points from more than 25 of
the world's leading reward programs. Participating programs include American
Airlines AAdvantage(R) program, American Express(R) Membership Rewards(R),
Aeroplan(R), AsiaMiles(TM), Cendant TripRewards(R), Delta SkyMiles(R), Gold
Points Reward Network and InterContinental Hotels Group's Priority Club(R)
Rewards. Redemption partners include Amazon.com(R) and Starbucks.
    Website: http://www.points.com

    About BA

    British Airways is the UK's largest international scheduled airline,
flying to over 140 destinations at convenient times, to the best-located
airports. Whether customers are in the air or on the ground, British Airways
takes pride in providing a full service experience.
    Website: http://www.ba.com

    About Loyalty Ventures, Inc.

    Loyalty Ventures operates private-label online shopping portals and
complimentary services for affinity and membership organizations to enable
their customers to shop easily and securely at hundreds of name-brand sites.
More than 2000 U.S. and international merchants participate in the network,
granting rewards, bonuses, frequent flier miles, rebates, and other incentives
for every purchase.
    Founded in 1998, Loyalty Ventures operates more than 60 domestic and
international solutions for clients including ValueClick, Points
International, Linkshare, Upromise, and Schoolpop, among others. Loyalty
Ventures is a privately held company headquartered in Palo Alto, CA.
    Website: http://www.loyaltyventures.com





For further information:

For further information: For investor relations: Anthony Lam, Chief
Financial Officer, Points International Ltd., (416) 596-6382,
anthony.lam@points.com; Alex Wellins or Brinlea Johnson, The Blueshirt Group,
(415) 217-7722, alex@blueshirtgroup.com, brinlea@blueshirtgroup.com; For
partnerships and other inquiries: Peter Lockhard, Senior Vice President
Partners, Points International Ltd., (416) 596-6392,
peter.lockhard@points.com; Corporate website: www.points.com/corporate

Organization Profile

POINTS INTERNATIONAL LTD.

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