Points International Looks East for Newest Partner



    
    Points.com Adds Five-Star Trident Hotels in India to Growing List of
    International Partners
    

    TORONTO, Sept. 23 /CNW/ - Points International Ltd. (TSX: PTS; OTCBB:
PTSEF) - owner and operator of the world's leading reward-management web site,
www.points.com - announced today that Trident Hotels, owned and operated by
The Oberoi Group, will join the network of loyalty programs offered in
partnership with Points International. The partnership with Trident Hotels
represents Points International's latest step in the ongoing strategy to
increase international offerings on www.points.com, allowing travelers to get
even more value for their rewards points.
    Trident Hotels operates eight five-star hotels across India. The Trident
Privilege loyalty program was launched in April 2008. The program joins
Points.com, enabling members to track Trident Privilege points' balances,
convert points to frequent flyer miles or other loyalty currencies and redeem
points for gift certificates from hundreds of top retailers. Many of these
features will be available on both Points.com and on the Trident Privilege
website.
    "Trident Hotels is one of Asia's leading hotel companies in the five-star
segment and we've seen a significant increase in North American travel to this
region in recent years. We felt it was important to reach out and establish a
way for Points.com users to get more utility from their travel to these
areas," said Points CEO, Rob MacLean. "The Trident brand is well recognized
for its dedication to quality, and we are happy to add it to our expanding
portfolio of hospitality loyalty programs."
    "We are delighted that the options available to our guests will increase
as a result of our partnership with Points International. Members of the
Trident Privilege program will now benefit from a network of more than 25 of
the world's leading reward programs, from airline and accommodation to
frequent-shopper reward programs. This would make the Trident Privilege
program one of the best hotel loyalty programs in India," said Rattan Keswani,
President, Trident Hotels.

    About Points International Ltd.

    Points International Ltd. is owner and operator of Points.com, the
world's leading reward-program management web site. At Points.com consumers
can Swap, Earn, Buy, Gift, Share and Redeem miles and points from more than 25
of the world's leading reward programs. Participating programs include
American Airlines AAdvantage(R) program, Aeroplan(R), AsiaMiles(TM), British
Airways Executive Club, Northwest WorldPerks(R), Wyndham Hotel Group's
TripRewards(R), Delta SkyMiles(R), and InterContinental Hotels Group's
Priority Club(R) Rewards. Redemption partners include Amazon.com(R) and
Starbucks. Website: http://www.points.com

    About Trident Hotels

    Established in 1988, Trident Hotels is a part of The Oberoi Group, which
also own and/or manages the award-winning luxury 'Oberoi Hotels & Resorts'.
Trident hotels are five-star hotels that have established a reputation for
excellence and are acknowledged for offering quality and value. These hotels
combine state-of-the-art facilities and efficient, warm and friendly service
in a relaxed environment, making them the ideal choice for business and
leisure travelers.
    Presently there are eight Trident hotels in India located in Mumbai,
Gurgaon (Delhi National Capital Region), Chennai, Bhubaneshwar, Cochin, Agra,
Jaipur and Udaipur. New Trident hotels are scheduled to open in Bandra Kurla,
Mumbai; Bangalore, Hyderabad and Chandigarh. Website: www.tridenthotels.com




For further information:

For further information: Investor relations: Alex Wellins, The Blueshirt
Group, T. (415) 217-7722; Brinlea Johnson, The Blueshirt Group, T. (212)
551-1453; Media relations: Jordan Fischler, Allison & Partners, T. (646)
428-0604; Trident Hotels: Ketaki Narain, Director Corporate Communications,
The Oberoi Group, T. +91 11 2389 0505; E. ketaki.narain@oberoigroup.com,
Partnership enquiries: Martin Tongue, Vice President, Business Development,
Points International, T. (416) 596-6363; E. martin.tongue@points.com

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POINTS INTERNATIONAL LTD.

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