- Company Continues to Expand Hotel Offerings and Drive New Alliances
with Reseller Model
TORONTO, Oct. 2 /CNW/ - Points International Ltd. (PIL) (TSX: PTS; OTCBB:
PTSEF) - owner and operator of the world's leading reward-management portal,
Points.com - today announced that it has entered into a strategic alliance
with Choice Hotels International, Inc. (NYSE: CHH). Members of the Choice
Privileges(R) rewards program will now be able to buy points for themselves
and gift points to others. Points International will take the principal role
in the operations, marketing and commercial transaction support for these new
"We are clearly showing traction in the market with our reseller model
and are pleased to add Choice Hotels, to our expanding number of leading hotel
offerings," said Points International CEO Rob MacLean. "Our partners are
recognizing the favorable value proposition we can offer with our full service
solution and we continue to develop strong new relationships to drive customer
loyalty and deliver exceptional service."
As the 2007 Freddie Award winner for the Best Hotel Frequent Guest
Program Award, Choice Hotels adds to Points.com's growing list of clients made
up of the world's leading loyalty programs.
"Choice Hotels is committed to guest satisfaction and operational
excellence and by entering into a strategic alliance with Points.com, we will
now be able to offer our members even more options and flexibility," said
Gregory Brown, vice president, Choice Privileges for Choice Hotels.
About Points International Ltd.
Points International Ltd. is owner and operator of Points.com, the
world's leading reward-program management portal. At Points.com consumers can
Swap, Earn, Buy, Gift, Share and Redeem miles and points from more than 25 of
the world's leading reward programs. Participating programs include American
Airlines AAdvantage(R) program, American Express(R) Membership Rewards(R),
Aeroplan(R), AsiaMiles(TM), Cendant TripRewards(R), Delta SkyMiles(R), Gold
Points Reward Network, InterContinental Hotels Group's Priority Club(R)
Rewards, and S&H greenpoints. Redemption partners include Amazon.com(R) and
About Choice Hotels
Choice Hotels International franchises more than 5,400 hotels,
representing more than 445,000 rooms, in the United States and 38 countries
and territories. As of June 30, 2007, 858 hotels are under development in the
United States, representing 67,740 rooms, and an additional 85 hotels,
representing 8,007 rooms, are under development in more than 20 countries and
territories. The company's Cambria Suites, Comfort Inn, Comfort Suites,
Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites and
Suburban Extended Stay Hotel brands serve guests worldwide.
Additional corporate information may be found on Choice Hotels' Internet
site, which may be accessed at www.choicehotels.com.
For further information:
For further information: For investor relations: Anthony Lam, Chief
Financial Officer, Points International Ltd., (416) 596-6382,
email@example.com, Corporate website: www.points.com/corporate; For
partnerships and other inquiries: Peter Lockhard, Senior Vice President
Partners, Points International Ltd., (416) 596-6392,