Points International Adds New Mileage Services for bmi's Diamond Club Members



    - Company Continues to Build Network of International Partnerships and
    Extend Principal Model

    TORONTO, Nov. 1 /CNW/ - Points International Ltd. (PIL) (TSX: PTS; OTCBB:
PTSEF) - owner and operator of the world's leading reward-management portal,
Points.com - today announced the launch of a partnership with bmi (British
Midland Airways). With this new partnership, Points International will take a
principal role in the operations, marketing and commercial transaction support
for two new products.
    Members of diamond club, bmi's frequent flyer program, will now be able
to purchase destinations miles for themselves or as a gift for other diamond
club members through Points.com's Buy & Gift miles product. Additionally,
diamond club members will be able to earn destinations miles at more than
50 retailers such as Marks & Spencer, Tesco, Dixons and Apple by shopping at
an online mall jointly developed by Points.com and Loyalty Ventures.
    "We are pleased to be working with bmi, a major UK airline at one of the
world's best connected airports, London Heathrow," said Points International
CEO Rob MacLean. "We continue to strengthen our international offerings and
add to our growing number of worldwide partners. Loyalty programs realize the
important value of all our products and services. Together we can provide more
ways to engage members and allow them to reach their goals and destinations
faster."
    "Our success at providing quality products and services to our customers
has been recognized around the world and with Points.com we can further expand
our diamond club member offerings," said Juliet Hutchin, head of loyalty and
partnerships of bmi. "By providing our diamond club members new ways to earn
miles by shopping online and buying miles to top up their accounts, we can add
more value to our loyal customers."

    About Points International Ltd.

    Points International Ltd. is owner and operator of Points.com, the
world's leading reward-program management portal. At Points.com consumers can
Swap, Earn, Buy, Gift, Share and Redeem miles and points from more than 25 of
the world's leading reward programs. Participating programs include American
Airlines AAdvantage(R) program, American Express(R) Membership Rewards(R),
Aeroplan(R), AsiaMiles(TM), Cendant TripRewards(R), Delta SkyMiles(R), Gold
Points Reward Network and InterContinental Hotels Group's Priority Club(R)
Rewards. Redemption partners include Amazon.com(R) and Starbucks.
    Website: http://www.points.com

    About bmi

    
    -   bmi is the second largest airline at London Heathrow, one of the
        world's busiest and best connected airports. Across its full mainline
        and regional network, bmi operates 1,800 flights a week to
        destinations in the UK, Europe, the Middle East, central Asia,
        North Africa, the USA and Caribbean with its fleet of 50 Airbus and
        Embraer jet aircraft.

    -   bmi is a member of Star Alliance, established in 1997 as the first
        truly global airline alliance to offer customers worldwide reach and
        a smooth travel experience. Star Alliance was voted Best Airline
        Alliance by Business Traveller Magazine in 2003, 2006 and 2007 and by
        Skytrax in 2003, 2005 and 2007. The members are Air Canada, Air New
        Zealand, ANA, Asiana Airlines, Austrian, bmi, LOT Polish Airlines,
        Lufthansa, Scandinavian Airlines, Singapore Airlines, South African
        Airways, Spanair, SWISS, TAP Portugal, THAI, United and US Airways.
        Regional member carriers Adria Airways (Slovenia), Blue1 (Finland)
        and Croatia Airlines enhance the global network. Air China,
        Shanghai Airlines and Turkish Airlines have all been accepted as
        future members and are expected to join Star Alliance soon. Overall,
        the Star Alliance network offers more than 16,000 daily flights to
        855 destinations in 155 countries
    

    About Loyalty Ventures, Inc.

    Loyalty Ventures operates private-label online shopping portals for
affinity and membership organizations to enable their customers to shop easily
and securely at hundreds of name-brand sites. More than 1500 U.S. and
international merchants participate in the network, granting rewards, bonuses,
frequent flier miles, rebates, and other incentives for every purchase.
    Founded in 1998, Loyalty Ventures operates more than 50 domestic and
international online malls and complimentary services. Clients include
ValueClick, Points International, Ebates, Upromise, and Schoolpop among
others. Loyalty Ventures is a privately held company headquartered in
Palo Alto, CA.
    Website: http://www.loyaltyventures.com





For further information:

For further information: For investor relations: Anthony Lam, Chief
Financial Officer, Points International Ltd., (416) 596-6382,
anthony.lam@points.com; For partnerships and other inquiries: Peter Lockhard,
Senior Vice President Partners, Points International Ltd., (416) 596-6392,
peter.lockhard@points.com; Corporate website: www.points.com/corporate

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POINTS INTERNATIONAL LTD.

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