TORONTO, Feb. 15 /CNW/ - Points International Ltd. (TSX: PTS; OTCBB:
PTSEF) - owner and operator of the world's leading reward-management portal,
Points.com - is pleased to announce the addition of the Delta Air Lines
SkyMiles(R) program to the first and only peer-to-peer marketplace for loyalty
currencies, the Global Points Exchange (GPX).
SkyMiles members are now able to transfer their miles with members of
other programs within the GPX marketplace.
"We are very pleased that Delta has chosen to be on our industry-leading
platform, joining several of the world's other top loyalty programs who are
contributing to the success and growth of GPX," said Rob MacLean, CEO of
Global Points Exchange (GPX), is the world's first peer-to-peer mileage
and points marketplace where users visiting www.points.com can actively
transfer their frequent flyer miles between six different programs, including
American Airlines AAdvantage(R) Program, Alaska Airlines Mileage Plan,
Aeroplan(R), Delta Air Lines SkyMiles, Frontier EarlyReturns(R) and Icelandair
Saga Club. The exchange is designed to create more customer engagement in
these leading frequent flyer programs and to be a very user-driven experience.
For the first time ever, user-driven trading between loyalty programs is
allowed, with trade rates being set by users.
About Points International Ltd.
Points International Ltd. is owner and operator of Points.com, the
world's leading reward-program management portal. At Points.com consumers can
Swap, Earn, Buy, Gift, Share and Redeem miles and points from more than 25 of
the world's leading reward programs. Participating programs include
American Airlines AAdvantage(R) program, American Express(R) Membership
Rewards(R), Aeroplan(R), AsiaMiles(TM), British Airways Executive Club,
Northwest WorldPerks(R), Cendant TripRewards(R), Delta SkyMiles(R), and
InterContinental Hotels Group's Priority Club(R) Rewards. Redemption partners
include Amazon.com(R) and Starbucks.
For further information:
For further information: For investor relations: Alex Wellins or Brinlea
Johnson, The Blueshirt Group, for Points International, (415) 217-7722,
firstname.lastname@example.org; Anthony Lam, Chief Financial Officer, Points
International Ltd., (416) 596-6382, email@example.com; For partnerships
and other inquiries: Christopher Barnard, President, Points International
Ltd., (416) 596-6381, firstname.lastname@example.org